Morgan Stanley’s US Open Advert Backs Ladies’s Tennis Gamers


Forward of the US Open, Morgan Stanley and the Ladies’s Tennis Affiliation (WTA) are utilizing a significant advertising marketing campaign to help the following era of gamers.

That is a part of the monetary firm’s multi-year partnership with the WTA, which it introduced in March. Developed by company The Advertising and marketing Arm, the advert exhibits Canadian tennis participant Leylah Fernandez on the court docket as its traces explode round her.

The voiceover explains that whereas tenacity and grit may not be sufficient to beat boundaries, Morgan Stanley and the WTA are working to make tennis extra accessible to everybody.

“The WTA has an extended historical past of trying on the wants of ladies within the sport and pay fairness,” Morgan Stanley CMO Alice Milligan instructed Adweek. “We actually noticed it as a chance to stage the enjoying discipline.”

Morgan Stanley is the presenting companion of the WTA’s Come Play initiative, which runs tennis clinics for 100 ladies in New York forward of the US Open and in different places around the globe. The partnership additionally incorporates a monetary empowerment program for gamers and their households.

A rising market

Morgan Stanley is the newest model to affix the rising momentum round ladies’s sports activities.

“Ladies’s sports activities represents an enormous market alternative, but in addition a chance to assist reveal a dedication to variety and inclusion in driving ladies’s sports activities ahead,” Milligan stated. “It’s received a rising viewers by way of viewership, and corporations are recognizing that and the significance of supporting the following era of ladies leaders.”

The marketing campaign builds on Morgan Stanley’s “See It to Be It” spot, additionally starring Fernandez, which coincided with final 12 months’s U.S. Open. That advert kicked off a “Racket Drop” program that introduced tennis tools to underserved neighborhoods.

The “Boundary” advert will run throughout paid on-line video and social together with linear and streaming tv.


Please enter your comment!
Please enter your name here