MotherBoard: Why Moms Matter – Fashionable l B2B Advertising and marketing


I bear in mind being in my early 30s and searching across the digital consultancy the place I labored. I noticed one lady on the board and no moms in shopper going through, inventive or manufacturing roles. I took a very arduous take a look at my life in London and rapidly determined it was fairly unimaginable to have a household and do the type of job I did, not to mention a profession on this business.  

I used to be not alone; the stats are clear – the Careers After Infants report discovered that 85% of girls depart the full-time workforce inside three years of getting their first baby, and 19% depart work fully as a result of companies aren’t providing the pliability wanted. This 100% resonates with me however my story is barely completely different…

I didn’t depart the business. I made work work for me. Effectively ‘us’, as a result of this wasn’t simply all about me, it was my husband, Stuart, too. 

I began Fashionable with Stuart after we had two kids beneath the age of three. Our work sample wasn’t the usual nine-to-five. I used to be operating to nursery to do breast feeds in between conferences and Stuart was working with me half time so I may give attention to supporting shoppers. Evenings had been damaged up by bathtub and bedtime, adopted by catching up on extra work as soon as the youngsters had (lastly!) gone to sleep. Like many households, it was loopy. However we did it.

May 2023: Stuart, Frasey, Nicola and Charlie

Could 2023: Stuart, Frasey, Nicola and Charlie

On the time, it made me suppose that there have been so many ladies like me: good at their jobs, desirous to excel however struggling to seek out one thing that works round them and their households.  

I vowed to make sure that as we grew Fashionable, we made it a household pleasant organisation and gave moms the chance to return again to work with flexibility and consideration for household life. And we apply the identical rules to dads too.

So, I used to be delighted once I found MotherBoard, the brainchild of Sophie Creese. Based mostly regionally in Bristol, I discovered MotherBoard by way of the B Corp community (for which we’re additionally licensed in) and rapidly discovered alignment with guiding rules at Fashionable.

MotherBoard was based in 2021 to drive optimistic, actual change for mums working within the UK tech sector and works with organisations to coach, problem and revolutionise the way in which corporations assist moms at work.

In April 2023, we signed the MotherBoard constitution to commit to creating actual change at Fashionable. I’d wish to suppose we’re already doing okay, however there’s all the time room for enchancment and in order we proceed to work on B Corp commitments, MotherBoard might be a key a part of the technique.

Over the approaching months and years, we’ll share what we’re doing to assist drive change round gender equality and inclusivity inside the know-how sector.

In case you’re all in favour of studying extra, drop me a message on LinkedIn, or take a more in-depth take a look at MotherBoard right here.   


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