NCA brings again Dominic West as Nationwide takes pot shot at banking rivals


Dominic West and his (already) long-suffering oppo are again for Nationwide and New Business Arts. There’s evidently a sequence right here, will they turn out to be Tesco’s Dottie and daughter for monetary providers?

Nationwide has a fairly good story as a mutual in a UK banking market dominated by clueless huge banks like Nat West and Barclays, whose thought of customer support is to make life as tough as attainable. As huge banking ‘shareholder worth’ panjandrum West exemplifies right here.

Nationwide’s Richard Warren says: “We’re persevering with our marketing campaign to place Nationwide as a contemporary and assured challenger to the massive banks. We don’t have shareholders, so we are able to focus fully on our prospects and doing what’s proper for them. Our SavingsWatch service (telling prospects about higher offers) isn’t one thing new – it’s one thing we’ve been doing for our prospects for years as a result of it’s the appropriate factor to do.”

Extra element on this than the primary one, so slows it down a bit. Lifted by an excellent (if predictable) joke on the finish. Ought to annoy rival suppliers – if ever they seen what anyone else thinks. Sadly they don’t appear to.*

MAA inventive scale: 7.5.

*Santander has reportedly complained to the ASA concerning the first advert that includes department closures.


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