New social media options it’s good to know this week


Social media, connection and woman typing on a phone for communication, app and chat. Web, search and corporate employee reading a conversation on a mobile, networking and texting on a mobile app


What’s the haps, PR and comms professionals? It’s that point once more to your weekly social media recap, which incorporates fairly a number of updates that might assist streamline your work (and private) duties. In the meantime, Meta’s Mark Zuckerberg remains to be ready for Twitter/X’s Elon Musk’s response over a tentative cage combat they mentioned in June. Seeing two trade leaders battle it out offline is likely to be the buzzy oomph these lackluster platforms, X and Threads, want.

Now, onto these updates.



X modified how advertisements are displayed on the platform lately, X moved its “Advert” label to the highest proper part of posts as an alternative choice to the “Promoted” label beforehand situated on the backside left of posts. The change means advertisements look extra like common posts and take up much less area on customers’ timelines.

The platform additionally teased debuting an ID verification system for individuals to allow Blue options, in accordance with one other put up. If launched, customers would confirm their government-issued identification to confirm their ID.

X now permits for XBlue subscribers to cover the ID verified badge on their profile and posts,

The platform additionally desires to assist assist creators by altering their authentic stance on receiving a payout portion, mentioned Musk.. Initially, X mentioned it could not take any payout percentages from creators. Then the platform modified the coverage to take nothing  till a creator’s payout exceeds $100,000, at which level X would take 10%. The primary 12 months remains to be free for creators.

X additionally shared plans to modify to darkish mode within the close to future.



Meta’s AI music undertaking, AudioCraft, lets customers generate audio and music from textual content, in accordance with a Meta announcement. AudioCraft has three fashions: MusicGen, EnCodec and AudioGen. MusicGen was educated from Meta-owned and licensed music that creates music through textual content prompts. EnCodec, is a greater model of earlier iteration and permits for higher music technology. AudioGen lets individuals generate environmental sounds and sound results, which embody a canine barking, honking vehicles and footsteps.


Instagram rolled out a brand new characteristic to maintain customers protected from photos and movies they don’t need to see of their direct messages, TechCrunch reported. This comes weeks after Instagram began testing this characteristic. Individuals who need to ship message to those that they don’t observe will encounter two new restrictions. First, they gained’t have the ability to ship numerous messages – just one. They may have the ability to proceed sending messages after a DM request to talk is accepted. Second, DM invitations from non-followers are solely allowed by texts. Photos, movies and voice notes are allowed solely after a request to talk is accepted from somebody.

Sherri Kolade is a author at Ragan Communications. When she shouldn’t be along with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than sometimes discovering one thing deliciously fried. Comply with her on LinkedIn. Have an amazing PR story concept? E mail her at 






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