OMD Execs on the Challenges of Balancing Model and Demand


What’s an “end result?” In accordance with Omnicom leaders, it is determined by whether or not you’re asking a model’s CMO or CFO. 

On this episode of Yeah, That’s Most likely An Advert, recorded reside from the ADWEEK Podcast Lounge at Commerceweek offered by OMD, ADWEEK group editor Luz Corona sat down with OMD’s chief funding officer, Kelly Metz, and Omnicom Media Group chief intelligence officer Joanna O’Connell to debate the ever-evolving problem of balancing model and demand. 

Ivan Piedra Pictures

The company leaders identified a couple of frequent challenges they’ve recognized in consumer conversations: misalignment on the metrics for fulfillment between advertising and finance groups, being strategic concerning first-party information, and basing measurement frameworks off archaic business constructions that want a whole revamp. The largest key takeaway is that everybody is on the identical web page in the identical e book. 

Stream the brand new episode beneath, hear and subscribe on Apple Podcasts, or discover it on Spotify.

The present advertising panorama is advanced. As a marketer or model supervisor, juggling short-term, results-driven priorities with long-term planning and funding might be difficult. You want a accomplice who understands what you are promoting and may also help elevate your model.

Go to to find out how OMD is ‘Creating what’s subsequent’ and serving to manufacturers develop the fitting frameworks and greatest practices to reach at the moment’s ever-changing media panorama.


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