Omnicom Agrees Deal to Purchase Ascential’s Ecommerce Enterprise


Company community Omnicom has agreed to pay round $835 million (£688 million) to Ascential, the proprietor of Cannes Lions, to amass its digital commerce division, together with cloud-based ecommerce division Flywheel.

Final week, 11 Ascential digital commerce manufacturers have been built-in into Flywheel underneath the brand new entity. Ascential’s chief government Duncan Painter, who will lead the brand new division going ahead as CEO, is shifting to Omnicom.

The digital commerce platform lets retail shoppers monitor and measure their ecommerce efficiency in near-real time, letting them enhance gross sales, share and income. It claims to supply “experience, scale, world attain, and extremely subtle AI and data-powered options,” to the world’s largest shopper product firms and fast-growing manufacturers.

Based in 2014 and now using a workforce of round 2,000 folks, Flywheel has operations throughout the Americas, Europe, APAC, and China and presents options throughout greater than 400 digital marketplaces.

Citing a forecast from Insider Intelligence earlier this yr that claims that ecommerce gross sales worldwide are set to extend by 50%, reaching about $7 trillion {dollars} by 2025, John Wren, chairman and CEO of Omnicom stated in a press release: “The acquisition of Flywheel considerably broadens our attain and affect within the quickly increasing digital commerce and retail media sectors, two of the fastest-growing components of the business.”

Wren continued: “Collectively, we’ll seamlessly combine our choices throughout retail and model media, digital and in-store commerce, and CRM, finally delivering superior outcomes for our shoppers.”

Following the deliberate acquisition closure throughout the first quarter of subsequent yr, Flywheel will probably be led by Painter and function as what the corporate calls a observe space inside Omnicom.

Ascential has additionally agreed to promote pattern forecasting firm WGSN to Bidco for round $847 million (£700 million).

As soon as the transactions have been accomplished, Ascential Group will nonetheless embody its occasions enterprise, which it revealed had delivered round $258 million (£213 million) in income throughout its final full monetary yr ending June 2023.

Philip Thomas, at the moment CEO of Ascential Intelligence and Occasions, will succeed Painter as CEO of Ascential and also will be a part of the Board.

“We’re delighted that we now have discovered glorious homeowners for each Digital Commerce and WGSN that may enable every enterprise to flourish and take the following steps to pursue their very own particular person ambitions,” commented Painter.


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