Omnicom has closed 2023 on a reasonably respectable observe with natural development of 4.4% in This autumn, 4.3% for the yr, on annual income of $14.7bn.
For the total yr Omnicom grew 2.6% within the US, its greatest market, 7.2% in Europe, 6% in APAC and 4.7% within the UK, no imply efficiency in a flagging UK financial system. Omnicom companies embody BBDO, DDB (together with adam&eveDDB), TBWA (at present its star performer) and the assorted media companies grouped in Omnicom Media Group (OMG.)
In 2024 the corporate is concentrating on 3-5% development, which appears somewhat modest though CEO John Wren blamed account losses together with Pfizer, which went to Publicis. WPP CEO Mark Learn additionally talked about shedding enterprise from the pharma big in his latest Capital Markets Day. Since then Omnicom has received a lot of accounts, particularly in media.
Omnicom’s numbers lag Pubicis, which recorded 6.3% development for 2023 however are nonetheless manner forward of WPP which is predicted to indicate lower than one per cent development in 2023 and about the identical this yr, thereby rising the stress on CEO Learn.
As normal with holding firm bosses Wren is emphasising the significance of inventive even because it struggles for shopper budgets: “Inventive is our IP, on the finish of the day. Know-how has in all probability had a better influence on the normal setup of an company by way of how we will make the most of nice concepts and thru algorithms and thru automation, ship these concepts to the fitting venues to current them to achieve prospects.
“However I believe one of many issues that has at all times differentiated us is, really, the standard of our inventive merchandise, and the standard of our companies and people who we’re in a position to appeal to.”