‘One Dentsu’ technique goes to subsequent stage with new international follow chiefs


Dentsu is becoming a member of the holding firm development of consolidating into ever-bigger working models with the appointment of three international follow presidents – one every for media, inventive and CX.

They’re Yasuharu Sasaki for inventive, Will Swayne (ex-Carat) for media, and Merkle president Pete Stein for CX. Within the identify of the “One Dentsu” technique, all three will report back to Jean Lin, whose title was just lately modified to group president international practices from international chief tradition officer.

Lin, Sasaki, Swayne, Stein

As well as, the media division will get particular person international model presidents for Carat (Fiona Lloyd) and iProspect (Amanda Morrissey). Earlier media president Peter Huijboom will step again to tackle a consumer advisory position.

Artistic chief Sasaki has been with Dentsu since 1995 and has a background as an “interactive” (because it was once recognized) inventive. He’s labored within the US in addition to Japan, and alongside the way in which he’s gained a Cannes Gold Lion and a D&AD yellow pencil.

Media’s Will Swayne joined Dentsu in 2000, whereas Pete Stein is the one relative newcomer of the three – he spent most of his profession at Razorfish, and was at Enormous when he joined Merkle in 2020, 4 years after it was acquired by Dentsu.

Jean Lin stated: “With the creation of our World Practices, dentsu is making an announcement about what the way forward for built-in, end-to-end consumer options will appear like. Purchasers inform us they need elegant and seamless companies which assist them ship on transformational outcomes.”


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