Do you know that “Oreo” is the sixth hottest identify folks give to black-and-white pets? You didn’t? Properly, that’s comprehensible; not even the model after which these animals obtained their names hasn’t been conscious of this reality up till only recently. Based on Rover.com, many pets proudly put on their names after the Mondelez-Worldwide-owned cookie model, OREO. Sadly, not most of the Dubai-based Oreos are fortunate sufficient to reside with their households for the remainder of their lives.
Forward of the Worldwide Homeless Animals’ Day (August 20), OREO steps in to sweeten the destiny of those furry beings within the UAE (in addition to those which aren’t known as Oreo), hoping that it may assist these four-legged buddies discover their eternally mother and father. Teaming up with artistic company Saatchi & Saatchi MEA and in partnership with two of the biggest pet rescues within the area — K9 Pals and Yanni Animal Welfare — the corporate launches the “Oreo & Pals” initiative.
“Once we realized so many pets are named Oreo, we knew we needed to discover a solution to give again. Partnering with two of the most important rescues within the area has been an honor and we are able to’t wait to assist some animals discover the eternally house they deserve,” explains Ilona Morozova, Advertising and marketing Supervisor, Biscuits at Mondelez Worldwide, MENA.
The COVID-19 pandemic pressured folks to remain indoors. With their routines being disrupted, many turned to pets to hunt consolation. Sadly, after the world emerged from the pandemic and other people began to get again to their regular habits, the variety of deserted pets within the UAE elevated. Nevertheless, OREO’s playful spirit guides the model right into a artistic battle towards this phenomenon, tackling this disaster utilizing its packaging.
“In a rustic so closely populated by expats, pet abandonment is an actual challenge as folks usually depart Dubai abruptly for brand new jobs and visa causes,” provides Sebastien Boutebel, Chief Inventive Officer, Saatchi & Saatchi. “The information is filled with tales of animal neglect. So, once we heard that a number of black-and-white pets named after the beloved OREO cookie have been arising for adoption, we have been impressed to launch ‘Oreo & Pals’.”
The model’s packaging is immediately recognizable, due to the enduring trademark blue that’s printed onto it. But, for this marketing campaign, OREO ditched the enduring blue shade, changing it with a monochromatic colour palette. It even modified the form of the packaging in order that it resembles three animal kennels — for canine, cats, and bunnies. The vary is obtainable as a restricted version and is at present bought on InstaShop. Moreover, a microsite has been created to assist additional the initiative, the place individuals are invited to find the pets obtainable for adoption and apply to show them into new family members.
“We now have so many pretty adoptable canine and we’re all the time searching for new methods to succeed in potential house owners. It’s been wonderful partnering with OREO to assist animals discover a house for all times,” says Solange Bornand, Supervisor, K9 Pals.
With the “Oreo & Pals” marketing campaign, the cookie firm reveals that it stays devoted to its model positioning, “Keep Playful,” which has now turn into “Convey house playful. Convey house Oreo.” Gautam Wadher, Government Inventive Director, Saatchi & Saatchi Dubai, additional explains: “This initiative is playful and true to OREO’s spirit. However the intent is severe. Working immediately with two pet rescues, we’ve made the pets who’re up for adoption the celebrities of all our communication.”
In its mission to assist as many pets as potential discover a new house and to additionally honor Worldwide Homeless Animals’ Day, OREO has vowed to vary all social content material from merchandise to pets. This fashion, the model hopes that may draw folks’s consideration to how cute these adoptable pets are.