Our yr as a B Corp: Trying again (and forward)


Why we turned licensed

For companies, it’s not okay to be ‘adequate’ and as a way to make a change we should try to do extra. This implies making powerful selections day in, time out. Corporations which are measuring their environmental and social impacts are serving to society to be just a little bit nicer.

We resonated with the ethos of what it meant to be a B Corp – we felt that we had been already doing a very good job when it got here to our workers, our purchasers and our affect. Acquiring the certification would each reinforce these beliefs, and in addition information our enterprise decision-making to align with these core values.

What our certification confirmed us

To turn into licensed, you assess your organization on the way you’re doing and what you’ve already accomplished in opposition to 5 classes. These are Governance, Staff, Neighborhood, Atmosphere and Clients. Although we gained our certification with a rating of 82.4, we scored higher on some matters over others.

Our greatest space for enchancment was ‘Atmosphere’. With out a full understanding of our carbon footprint, there was loads of work to be accomplished – creating insurance policies and gathering knowledge to raised inform us of our affect, whether or not at our shared workplace or working from dwelling.

The Neighborhood class additionally required some enchancment, score-wise. Regardless of providing a giving again day, whereby workers can spend a day volunteering, it was obvious that too few folks knew of the initiative. With the assistance of some inside advertising and marketing, our group is now conscious and have reaped the advantages of giving again to their neighborhood. Learn the way a few of them spent their days in this LinkedIn put up.

As a neurodiverse and disabled feminine who has come from a background of working in and with charities and social enterprises, enhancing our rating for neighborhood is near my coronary heart.

What we’ve achieved up to now

In 2022/23, we made these pledges:

  • To be carbon impartial/optimistic by 2030
  • 100% certification for all workers in 2023
  • Turn into B Corp Licensed in 2022 and Improve our rating to 100 by 2025
  • Be a extra inclusive and various office
  • Preserve an engaged and joyful workforce with a rating above 80% in our firm engagement survey

Out of the above pledges, we’ve succeeded in almost 4 out of 5 of those – we’ve turn into licensed, we’ve achieved an above 80% worker engagement price and we’ve turn into carbon impartial (extra on that shortly). 97% of workers maintain certifications and we’re slowly engaged on our range and the way we will turn into extra inclusive.

We’re additionally nonetheless working exhausting on these and while it’s nice to realize them, we all know that we’ll proceed to be making progress. Another areas that we’re specializing in, embrace:


Fashionable turned carbon impartial in 2023. I really feel like that assertion will usher in a reader refrain of “however how?”, so let’s take a step again. The setting is an enormous, heavy, private and political matter. It’s rumbled the media over the previous couple of years with the rise of Extinction Revolt, inspiring talks and documentaries by activists, and the info and motion on sustainability by the worldwide neighborhood.

At Fashionable, we started to work on our environmental progressions by collating knowledge, creating insurance policies, and speaking to the group about how we will all assist to be extra sustainable as a enterprise at dwelling or within the workplace. To seize our environmental metrics, we use Seedling, a platform that lets you measure, analyze, scale back and create affect.

Our greatest carbon problem is how we will lower emissions created by the purchases we make as a enterprise on items and companies. These embrace the instruments we use each day, the freelance suppliers we use for shopper work and even the purchasers we work with. Our subsequent step is to audit our suppliers and common buying web sites to see what we will cease utilizing and what new, extra sustainable firms we will purchase from.


A topic that’s near my coronary heart, and in addition to a lot of our group, we’ve  begun to work on range, fairness and inclusion, very merely – by taking a look at ourselves. In 2023, I led a survey to collate our groups’ DE&I knowledge so we may uncover what our present baseline was and which identification classes we wished to deal with to make us a extra inclusive workforce.

The evaluation and findings of the “Variety at Fashionable” survey had been shared in July 2023 on the summer time version of our worker occasion, ModFest. Outcomes confirmed that we’re an organization that’s:

  • 76% feminine
  • 90% white 
  • 85% heterosexual
  • 14% disabled
  • 18% neurodiverse.

At ModFest we requested the group “what does range imply to you?” and “what else may we do” utilizing Mentimeter to visualise the outcomes:



Different issues we’ve achieved in relation to range in 2023 are our partnership with Motherboard (which you’ll be able to examine in our two weblog posts on “why moms matter” and “overcoming the motherhood penalty”), and changing into a Incapacity Assured employer (which you’ll be able to examine in our “pledge to equal alternatives”). These can be continued into 2024, in addition to doing the survey yearly and dealing on utilizing the info on us to enhance our data, recruitment and who we work with.

So, what’s subsequent?

As we construct on our work, our 2024 pledges are:

  • To be carbon optimistic by 2030
  • 100% certification for all workers in 2024
  • Improve our B Corp rating to 100 by 2026 (when we have now to recertify)
  • Be a extra inclusive and various office, and
  • Preserve an engaged and joyful workforce with an engagement price above 80%

Particularly, we’re working to extend our range and neighborhood areas by devising a brand new technique, conducting a spotlight group, making a useful resource centre inside our intranet and dealing with extra social enterprises. As an organization, we’ll proceed to work exhausting to develop our sustainability, range and efficiency. We hope to attach with extra B Corps to find out how they’ve advanced inside these three matters and assist different native companies to grasp the ethos of being higher. Fashionable is all the time growing and I’m excited to see the place we head subsequent on our B Corp adventures.

Need to uncover extra about our B Corp journey?

Learn our newest Impression Report to study extra about our B Corp progress.


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