Person Evaluation by MoEngage: Get Priceless Buyer Insights


Studying Time: 8 minutes

In immediately’s aggressive panorama, manufacturers perceive the ability of personalization. A current PWC report revealed that 78% of consumers usually tend to purchase from manufacturers that supply personalised experiences.

Nevertheless, creating really personalised experiences for focused audiences requires a deeper understanding of your clients. Past merely analyzing “what they do” (e.g., their buy and engagement historical past), understanding “who they’re” is essential. This contains delving into  their demographics, communication preferences, and numerous different key traits.

Moreover, manufacturers intention to harness these viewers insights to reinforce and fine-tune their general engagement technique.

However, many manufacturers wrestle to assemble and leverage these insights from buyer information as a consequence of lack of environment friendly instruments, or complexities in utilizing them. This hinders their capability to establish tendencies, extract priceless tendencies, and in the end make knowledgeable selections.

To deal with this want, MoEngage has launched one other complete but user-friendly addition to its Analytics suite: Person Evaluation. Let’s discover how this software empowers manufacturers to investigate clients primarily based on key traits.

Introducing Person Evaluation by MoEngage

Person Evaluation is a sturdy analytics software that allows manufacturers to deeply perceive their clients primarily based on their traits. By analyzing their demographics, preferences, credentials, and different attributes, manufacturers can extract invaluable viewers insights to drive impactful engagement and make data-driven selections..

With a user-friendly interface, manufacturers can effortlessly choose desired consumer attributes, filter them primarily based on different attributes, carry out a wide selection of analyses, and visualize outcomes utilizing numerous charts for crystal-clear understanding.

With minimal effort manufacturers Person Evaluation permits manufacturers to not simply run evaluation and collect insights, however act on them with only a click on to drive desired motion, whether or not it’s driving impactful engagement, performing additional evaluation or extra.

Overcoming Key Challenges

Modern-day manufacturers aspire to delve deeper into understanding their clients past their actions, aiming to uncover the essence of “who they honestly are” along with “what they do.” This pursuit is pushed by the need to refine engagement methods, improve decision-making processes, establish novel buyer segments, and foster extra impactful engagement.

Nevertheless, extracting these essential insights from huge quantities of information poses vital challenges for manufacturers, as outlined beneath:

1. Lack of ability to Uncover Deep Viewers Insights

Manufacturers search to investigate clients primarily based on their key traits – demographics, preferences, credentials and different attributes –  to establish key tendencies and extract deep insights. Nevertheless, the dearth of appropriate capabilities in most Buyer Expertise Platforms (CEPs) or the restricted functionalities provided by present options hinder this endeavor.

2. Tedious & Time-Consuming Workarounds

The shortage of a local software forces manufacturers to make use of segmentation capabilities and/or exterior instruments, resulting in laborious processes concerned in exporting information (additionally configuring if required) after which finishing up evaluation. This not solely calls for vital effort and time but additionally introduces the inconvenience of utilizing a number of instruments.

3. Lack of ability to Act on Insights Quick

Even after overcoming the hurdles to accumulate insights, manufacturers face challenges in swiftly appearing upon them. Focusing on the correct audiences primarily based on the perception found, requires creating a brand new section from scratch or syncing these segments again to platform earlier than participating them. This obstacle discourages entrepreneurs from proactively analyzing and interesting audiences.

4. Extreme Prices Related to Exterior Instruments

The reliance on exterior instruments for ‘evaluation, whether or not by means of information export or plugins, incurs pointless further prices. Consequently, this impacts the return on funding for exploratory analysis and engagement efforts.

These challenges result in missed alternatives for manufacturers to leverage essential viewers insights for making knowledgeable, data-driven enterprise selections.

How Person Evaluation Resolves These Challenges

Person evaluation emerges as a one-stop resolution, addressing these challenges head on:

1. Uncovering Deeper Viewers Insights

Person Evaluation permits manufacturers to deeply analyze and perceive their clients primarily based on their key traits corresponding to demographics, preferences, credentials and different lifecycle, acquisition, and uninstall attributes. Manufacturers can seamlessly execute numerous analyses on a number of consumer properties concurrently, and visualize outcomes by means of vivid charts to get a transparent understanding, and collect key viewers insights.

2. Minimal Efforts with One Software Does All

Manufacturers can carry out detailed Person Evaluation quick, and effortlessly utilizing a single software. It permits performing essential analyses on required buyer segments and gathering insights—all with out relying on every other instruments. This consolidated method eliminates the necessity for information synchronization, decreasing effort and time required and guaranteeing a seamless consumer expertise.

3. Swift Actionability with One-Click on Performance

Person Evaluation permits manufacturers to not solely visualize evaluation outcomes with readability but additionally take speedy motion with only a click on. Whether or not initiating a marketing campaign, making a section, or conducting additional evaluation inside segments, manufacturers can swiftly reply primarily based on key insights.

4. Value Financial savings & Improved ROI

As a part of the MoEngage Analytics suite, Person Evaluation is accessible at no additional value. By eliminating reliance on exterior instruments or platforms, it not solely reduces bills but additionally enhances the return on funding for each evaluation and engagement efforts.

Person Evaluation emerges as a strong resolution, streamlining the method of extracting actionable viewers insights and empowering manufacturers to make knowledgeable selections with effectivity and confidence.

What Units Person Evaluation Aside

Person Evaluation distinguishes itself with its pioneering and unparalleled options, setting it aside from different analytics options available in the market:

1. Breadth and Depth of Evaluation

Person Evaluation not solely affords a variety of research sorts throughout various consumer properties but additionally stands out for its capability to facilitate in-depth exploration. With options that allow filtering and splitting analyses primarily based on numerous consumer attributes, manufacturers can delve deep and extract essential insights.

2. Highly effective Visualization

Person Evaluation boasts highly effective visualization capabilities, guaranteeing a transparent understanding of every evaluation. Whether or not it’s Line charts, Bar and column charts, Pie charts, or specialised choropleth charts, customers can visualize outcomes seamlessly and transition between completely different visualization codecs. This enhances comprehension, making it simpler to establish tendencies and extract key insights.

3. Synergy with Different MoEngage Capabilities

Person Evaluation seamlessly integrates with different MoEngage capabilities, unlocking a myriad of use instances.x

  1. Customized Segments: Entrepreneurs can save insights as customized segments for additional targetixg
  2. Different Evaluation: Marketer can conduct further analyses corresponding to Funnel evaluation and Behavioral evaluation on save segments
  3. Engagement: Entrepreneurs can immediately interact segments identifies from insights throughout all key channels
  4. Evaluate evaluation: Person evaluation will be in contrast for a number of segments enabling discovery of vital development and patterns higher

This synchronization amplifies the general effectiveness of Person Evaluation.

Leveraging Person Evaluation Throughout Industries

Manufacturers throughout industries can harness consumer evaluation to drive numerous business-critical use instances:


  • A retail model would wish to analyze the online push subscription standing of audience for a specific area to know and plan the engagement technique, contemplating inclusion of internet push channel for upcoming marketing campaign
  • A retail model can analyze the geographical unfold of its clients to know which nations most of its clients belong to tailor its advertising efforts, localizing web sites and campaigns together with the shopper assist service expertise.

  • An e-commerce firm can analyze the lifetime worth (LTV) of its prime 25% clients, alongside understanding their demographics together with age, gender, metropolis, revenue, training, and extra. This evaluation helps establish key insights and patterns inside its goal parsona. By doing so, the corporate can refine its technique relating to positioning, engagement, and new choices.


  • A financial institution can analyze e mail domains to evaluate the frequent domains utilized by its customers throughout completely different areas. By scrutinizing spam complaints and bounce charges related to these domains, the financial institution can establish invalid emails, technical points with area servers, or recipients marking emails as spam. Based mostly on these insights, the financial institution can take corrective actions to refine its e mail technique and improve engagement.

  • A mortgage firm can analyze push opt-in statuses throughout completely different areas to optimize engagement methods for reminders and updates. Tailoring communication primarily based on regional preferences ensures efficient communication with various buyer segments.
  • A financial institution would wish to perceive the break up of consumers who accessed the web site utilizing cell or internet for availing micro loans to raised plan the launch technique for the cell app.

Media & OTT

  • A Music Streaming app can analyze the height uninstall instances of the app corresponding to day of the week/month, when clients uninstall the app essentially the most. This evaluation permits the model to correlate uninstall tendencies with components like promotional affords, app updates, consumer engagement, upkeep downtime, and technical points, and take corrective measures.

  • An OTT model can analyze the variety of subscriptions from prime customers, as a consumer should purchase a number of subscriptions, to raised plan its retention methods. The model can obtain this by performing a singular rely evaluation of the customers who’ve subscriptions, break up by subscriptions.
  • A video sharing platform might wish to perceive the variety of subscriptions primarily based on geographic areas. The platform can carry out a distribution evaluation primarily based on the subscriptions and the final identified metropolis of the subscribers. This can assist them perceive which cities are performing the most effective and worst after which can drive engagement and affords accordingly.


Driving Influence with Person Evaluation

Empowered by Person Evaluation, manufacturers can elevate determination making and optimize methods throughout numerous fronts:

1. Refined Segmentation and Focusing on

By figuring out high-value buyer segments with optimum conversions and lifelong worth (LTV), manufacturers can refine present segments and uncover new ones. This results in simpler engagement, in the end driving conversions.

2. Streamlined Acquisition & Development

Leveraging buyer onboarding insights, manufacturers establish patterns corresponding to the perfect onboarding timing and app set up/uninstall standing. This data optimizes acquisition campaigns, decreasing buyer acquisition prices.

3. Pleasant Buyer Expertise

Using insights into buyer demographics and private particulars, corresponding to birthdays, permits manufacturers to ship hyper-personalized content material, leading to a pleasant and tailor-made expertise for customers.

4. Enhanced Retention & Loyalty

By leveraging buyer insights, together with LTV and demographic particulars, manufacturers can drive personalised engagement and tailor-made affords to retain high-value clients. This informs the design of loyalty packages geared toward fostering sustained buyer loyalty..

5. Strategic Product and Promotion Planning

Manufacturers can strategically make the most of buyer insights on demographics and preferences to develop merchandise tailor-made to their wants. Moreover, understanding components corresponding to revenue, LTV, and spending patterns permits simpler planning of promotional affords, guaranteeing alignment with buyer traits and optimizing general engagement.

6. Elevated Advertising ROI

Understanding clients’ channel preferences, OPT-in standing, and e mail suppression selections permits manufacturers to establish the correct channels and optimize engagement. This maximizes conversions, delivering a robust return on advertising investments.

Person Evaluation is a game-changer in understanding buyer insights, enabling manufacturers to dive deep into their clients’ personas and really comprehend who they’re. By harnessing these insights, manufacturers can refine their engagement methods, present distinctive experiences, and construct lasting relationships with their clients.

Able to revolutionize your engagement efforts and drive key enterprise metrics? Take step one in the direction of unlocking actionable viewers insights by requesting a demo immediately.

To discover its functionalities and learn to apply it to the platform, go to our assist docs for extra data.


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