Pet Bowl Celebrates 20 Years With Dogpile of Companions

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There’s a couple of Massive Sport this weekend.

Forward of the upcoming Tremendous Bowl on CBS, the ever-popular Pet Bowl returns on Sunday, Feb. 11, at 2 p.m. for its twentieth 12 months, simulcast throughout Animal Planet, Discovery, TBS, truTV, Max and Discovery+.

This 12 months’s matchup between Staff Ruff and Staff Fluff will characteristic 131 puppies from 73 shelters and rescues throughout 36 states and territories, who will “compete” as a part of Animal Planet’s yearly adoption occasion.

Dad or mum firm Warner Bros. Discovery signed on a number of latest and returning advertising and marketing companions, together with Bark Social, Greatest Pals Animal Society, Southwest Airways, Grounds and Hounds, and the Nationwide Soccer League Gamers Affiliation (NFLPA).

“For the twentieth anniversary of Pet Bowl, we made this beloved popular culture occasion larger and higher than ever. Along with working with a bunch of fantastic manufacturers and increasing our attain, an enormous purpose for our workforce was to drive extra affect for pet adoption than ever earlier than,” Karen Bronzo, CMO of U.S. networks group at WBD, stated in an announcement. “Every certainly one of our partnerships provides our followers enjoyable methods to affix the Pet Bowl celebration but additionally drives consciousness for shelters throughout the nation.”

For the primary time, the NFLPA signed on as a companion for Pet Bowl. The group teamed up with Animal Planet to assist the league join with adoptable canines from Operation Paws for Properties. Ravens gamers Zay Flowers and Patrick Queen spent a day with a few of the canines and shared their experiences on social media.

Greatest Pals Animal Society is making its Pet Bowl debut and can be waiving its adoption charges from Feb. 7-14 at its facilities throughout the nation, with greater than 150 Greatest Pals shelter and rescue group companions additionally collaborating. The animal welfare group is working to make all American cat and canine shelters no-kill by 2025.

Pooch Perks, a month-to-month canine subscription field service, returns for the second 12 months, curating a group of toys and treats for the Pet Bowl in February. Grounds and Hounds additionally returns as a companion, making a limited-release espresso mix—and every buy comes with an official Pet Bowl Sport Day bandana.

In the meantime, Humorous Face Bakery, one other new companion, created deal with bundles for each pets and people, and Wag! signed on to offer house owners $10 off pet care with the code PUPPYBOWL. Plus, the corporate will match donations made by means of its app to Greatest Pals Animal Society, as much as $10,000 from now till the Massive Sport.

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