Please Maintain A Ballot Asking Customers If They Favor The Twitter Identify


Renaming Twitter to ‘X’ is proving to be the dumbest branding mistake of the yr.

In latest weeks, I’ve seen numerous articles and opinion items making enjoyable of the change, which eradicated nearly 20 years of brand name recognition right away.

Often, the jokes go one thing like this:

In protecting the model change, pundits point out the X firm identify however nearly all the time remind us that it was known as Twitter. In lots of circumstances, they confer with a tweet as an ‘X’ or {that a} submit has been ‘X’ed’ as a substitute of retweeted, however as they proceed explaining this head-scratching transfer, writers like me often slip again into calling the corporate Twitter, finally mentioning a tweet or retweet — and abandoning the entire X concept. That is along with jabs about the large X signal on high of the headquarters and fixed reminders that Elon Musk is fascinated by the letter and has all the time wished to make use of the identify. (I haven’t seen too many feedback about SpaceX for some motive.) In different phrases, it’s all fairly ridiculous.

The opposite day, I used to be speaking to a bunch of social media specialists and several other of them even refused to say the identify X. They only assume it’s dumb. For one factor, it’s laborious to recollect. In informal dialog, if you happen to say you’ve ‘X’ed’ a submit, you often have to clarify what it means. For the informal social media consumer, if you happen to point out the corporate X, it sounds complicated — like a placeholder for an actual firm. “Have you ever tried the X app?” often results in clean stares. And this after it has been extensively reported that Twitter has modified its identify.

Folks don’t appear to care. They wish to simply maintain saying Twitter.

That’s why I wish to throw out this problem.

Since Elon Musk loves polls, I’d wish to see one asking customers if he ought to revert the identify again to Twitter. Truthfully, there’s no approach to predict how individuals will react, since I’m basing my assumptions on just a few specialists and pundits who’ve known as the rebrand and renaming a mistake. Additionally, polls on Twitter (I imply, X) performed on Musk’s feed would probably not be perfect, since individuals know he likes the identify. And but, it’s the one manner. Musk has hundreds of thousands of followers, and in the event that they do problem their hero, this could be one approach to ship a transparent message.

My prediction? I doubt he’ll do it. He’s already made the change, and the corporate has already auctioned off Twitter branded objects.

In the meantime, somebody has to take a stand — it’d as properly be me. I’ll maintain calling the corporate Twitter for now, and reference the official rebranded identify. That’s what I’ve been doing lately anyway, and it definitely results in lots much less confusion.

Possibly I’ll be incorrect and the identify X will catch on with customers. Possibly it can turn into the all the things app Musk all the time wished. Possibly the tweet will lastly die.

I doubt it.

What is going to occur as a substitute? We’ll simply transfer on, ignore the X firm, and discover one thing else to speak about. Threads, anybody?


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