Present card electronic mail examples to encourage your subsequent record-breaking advertising and marketing marketing campaign — Stripo.electronic mail

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Present playing cards have all the time been a handy method to make presents to individuals you have got identified for ages or have simply met, members of the family or workers, closest family members, or distant nobodies. E-gift playing cards are additionally an absolute lifesaver for busy individuals. Such a win-win state of affairs; it nearly looks like a semi-illegal cheat code for gifting.

It’s solely pure that with the rise of digital present playing cards, firms take this gross sales alternative much more severely. Let’s dive deep into how companies leverage this revenue-generation exercise as we equip you with a number of sensible present card electronic mail examples, statistics, concepts, and useful ideas.

Why companies take note of present card electronic mail advertising and marketing

The straightforward reply is: it’s completely value it. The market is big. And it’s rising quick, as adopting digital present playing cards accelerated the acquisition alternatives multifold.

To place issues in perspective, listed below are some present card statistics that present simply how sizable and high-potential this gross sales channel is. Allied market analysis estimated the worldwide present card market at $835 billion in 2022. Furthermore, the estimate is that it’s going to develop to $4.2 trillion by 2032.

$835 billion

world present card market dimension

The under insights and statistics are a part of the 2022 report by Blackhawk Community, “Understanding the Subsequent Stage in American Present Card Use.”

  • 58% of respondents point out buying present playing cards for self-use for causes starting from higher methods to pay for issues to need to reap the benefits of the low cost or pay in money for digital functions (53%, 45%, and 40%, respectively);
  • 90% of the shoppers are OK with overspending on the voucher;
  • solely 3% of Individuals view present playing cards as unthoughtful. In actual fact, a lot of them assume it’s particularly considerate if it’s for his or her favourite model, multi-brand, or for an indulgent buy out of the consumer’s common finances (61%, 43%, and 33%, respectively);
  • digital present playing cards are catching up with bodily ones — 63% of shoppers wish to get digital playing cards, and 73% would favor bodily ones.

Digital gift card email example

(Supply: Bellroy present card electronic mail)

When must you ship present card emails to your subscribers?

Present card emails may be despatched for these functions:

  • to assist subscribers overcome first-time buy timidness;

Topic line instance: Expertise our seamless supply expertise with this first-time purchaser $10 Present card!

  • to ask them to a sale;

Topic line instance: As if our heavy low cost isn’t sufficient, seize this $10 present card in the direction of your purchases in Might!

Topic line instance: Elevate your expertise: Introducing [Product Name] + present card deal with!

Topic line instance: Very long time no click on? Right here’s the $20 present card to show how we missed your clicks!

  • to stimulate the frequency of gross sales or the common examine. 

Topic line instance: Have you ever checked out our limited-time deal web page but? Right here’s the $30 present card you possibly can redeem for any $100 product!

Well-liked events to ship a present card electronic mail

Now let’s get to the precise promoting, not simply gifting away reductions to inspire clients to buy extra. Let’s contemplate among the frequent events for each electronic mail advertising and marketing skilled to launch a present card advertising and marketing marketing campaign.

These are simply among the holidays for which digital consultants must have present card reward electronic mail templates prepared earlier than the events kick in. Now let’s see among the elaborate conversion-boosting examples of present voucher emails.

12 Present card electronic mail examples to encourage a profitable advertising and marketing technique in 2023

If you’re searching for an electronic mail template for sending a present card to somebody, you must take pleasure in this hand-picked assortment from a spread of various manufacturers — from eCommerce giants to small indie manufacturers.

1. Promote emotion by photographs

Phrases may be very highly effective, however in addition they go away area for interpretation. Photos paint the image the way in which a marketer intends it to. See how Hulu Plus makes use of a picture of a pair stress-free in entrance of the TV, selecting their favourite present to promote emotion, reminiscences, and the promise of nice cozy moments — that include their subscription.

Additionally they overcome objections preventatively for his or her e-newsletter subscriber base by educating them concerning the low-effort process: “It’s quick and straightforward.”

The CTA button textual content can also be unobtrusive and evokes curiosity with out laborious promote however inviting subscribers softly to the subsequent step of the conversion funnel: “See Present Playing cards Now.”

Gift card campaigns _ Example by Hulu Plus

(Supply: Hulu present card electronic mail)

2. Recommend methods how one can spend a present card

The following instance by Shein is so good it could possibly be used as a present card electronic mail template for a lot of larger eCommerce shops with a number of product classes. See how they combine Mom’s Day actions for a fantastic household pastime with the chance to ask their e-newsletter subscribers to discover Mom’s Day presents and get the children wanting one thing for his or her Mothers.

Gift cards in just a few clicks _ Email example from Shein

(Supply: Shein present card electronic mail)

3. Emphasize the important thing benefit of the present playing cards — the liberty to decide on your present

On this vibrant and attention-grabbing present card electronic mail instance, Virgin reminds subscribers about one of the highly effective advantages of a present voucher — the liberty to decide on what a receiver truly desires. All of us have too many mud collectors offered by aunties on our cabinets to not respect this issue.

Moment gift cards email example from Virgin

(Supply: Virgin present card electronic mail)

4. Present the worth of time in a present card electronic mail instance 

Fracture entrepreneurs nailed it on this advantageous specimen of electronic mail advertising and marketing by reminding readers that they’ll cease losing time gift-hunting and return to what thrills them: “Wrap up your procuring and get again to what actually issues.”

Additional within the copy, the corporate addresses the advantages of this choice, reiterating simply how common their product is, how handy digital vouchers are, and the way customer-oriented their 60-day alternative assure is.

Gift card email examples for the holiday season from Fracture

(Supply: Fracture present card electronic mail)

5. Stress the novelty of the service for brand spanking new present card merchandise

This present card electronic mail instance from Uber opens the textual content paragraph with “Beginning immediately,” which makes a reader register of their thoughts that it’s the choice they haven’t been ready to implement earlier than however can do now. So a buyer provides this concept to their psychological repository of attainable present concepts for fogeys and pals who use Uber typically.

On this brief paragraph, in addition they educate the reader about the opportunity of scheduling the present card to be despatched to a receiver, which additionally makes a reader assume on this path immediately.

Re-engagement campaign _ Gift card email example from Uber

(Supply: Uber present card electronic mail)

6. Embrace a candy free downloadable in a present card electronic mail marketing campaign

Dunkin Donuts was actually candy about it. They added a possibility for teenagers and households to DIY their Mom’s Day playing cards by together with a printable for coloring. A hand-painted DIY challenge made by youngsters is there to remain within the household for generations, so the emotional bond that the model created right here is priceless.

Gift card email example from Dunkin’ Donuts for your next marketing campaign

(Supply: Dunkin’ Donuts present card electronic mail)

7. Take the guesswork out of technicalities

Disney+ used all the proper photographs with well-liked film characters for the audience. But additionally, they made a easy 3-step graphic on how one can ship a present subscription, easing their present shoppers into a purchase order.

Special gift card email example from Disney Plus

(Supply: Disney Plus present card electronic mail)

8. Let the figures converse for themselves

Whenever you give away reductions value a number of hundred {dollars}, it’s OK to let the greenback quantity take the central stage. No must sugarcoat it, use euphemisms, or rake thesaurus for descriptive epithets. Free $230 is free $230.

Gift card email example from Sleep Country

(Supply: Sleep Nation present card electronic mail)

9. Supply the answer to their downside

Not many individuals genuinely love procuring, not to mention looking for somebody, and fearing the danger of getting it improper. Present playing cards elevate this downside. See how the Second firm speaks to this worry and affords a method out.

E-gift card for the favorite person _ Email example from Moment

(Supply: Second present card electronic mail)

10. Encourage subscribers to make selections that include the acquisition of their present playing cards

See how cleverly Airbnb will get a reader’s thoughts to wander about all the great locations their Dad may go to rejoice Father’s Day.

Normally, this stage ought to solely kick in when somebody decides to journey and purchases the cardboard. However this easy query, “The place will Dad go first?” supported by photos of legendary US locations, reverses the method. It makes a consumer dream about Dad having the time of their life on the seashores of Miami earlier than even buying a trip.

Utilizing three worth factors can also be extraordinarily good, because the addressable marketplace for a $25 buy is big, to place it mildly.

Gift card email example from Airbnb

(Supply: Airbnb present card electronic mail)

11. Use present card gross sales to spice up your common examine

When you have a section of loyal clients whose common examine has area for enchancment, contemplate together with present playing cards for purchases over a certain quantity. Bougie firm provided tiered pricing at no cost present vouchers in accordance with minimal spending.

Primarily, it’s a 25% low cost, nevertheless it means that you can take your clients into this new spending vary mentally, hopefully forming a constructive reinforcement with nice purchases for a recurring impact.

Gift card email example from Bougie

(Supply: Bougie present card electronic mail)

12. Plant the seed of consciousness for later with instructional campaigns

Each firm with a e-newsletter can undertake a finest apply when e-gift playing cards are the topic of some ever-green electronic mail advertising and marketing campaigns or a part of the onboarding cadence for brand spanking new clients.

Even when the birthday date of your consumer, you do not know the birthdays of their family and friends. This implies that you could be be lacking many promoting alternatives in case your shoppers usually are not suggested about your organization’s digital card providing. So guarantee there’s consciousness for the product and sit tight for when it yields fruit.

Digital gift card email example from On

(Supply: On present card electronic mail)

Useful ideas for profitable present card electronic mail advertising and marketing

No present card template’s good for all companies, however the following pointers will assist you produce emails that entice subscribers’ consideration and inspire them to behave:

  • embrace your branding components like emblem, colours, and fonts to leverage the belief you have got managed to construct along with your viewers;
  • think about using some eye-catching components in present electronic mail design, like brief movies or GIFs, for higher conversion;
  • A/B take a look at your e-gift card electronic mail topic traces to search out the very best choices to your viewers;
  • point out at the very least one main good thing about utilizing digital playing cards and state how a subscriber can save time/effort/get it proper with gifting.

Gift card email example from Amazon

(Supply: Amazon present card electronic mail)

Wrapping up

Tapping into the profitable rising market of bodily present playing cards and their digital options is a must have exercise in a advertising and marketing technique for 2023. Stripo affords a variety of ready-made templates, together with present card reward electronic mail templates. 

What concepts are you going to be enjoying inside your subsequent vacation electronic mail advertising and marketing marketing campaign? FOMO? Time-saving? Final-minute gifting alternative? Reductions? Or simply bringing consciousness about e-cards and their ease of use when the time is correct?

Create efficient present card emails with Stripo

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