Push AmplificationTM Ensures Excessive Supply Charges With out Mi Push Deprecation


Studying Time: 3 minutes

Within the current day, push notifications are utilized by cell entrepreneurs for varied functions, equivalent to onboarding new customers, growing gross sales, enhancing buyer engagement, selling digital progress, and enhancing buyer lifetime worth. Consequently, this can be very necessary to make the most of push notifications as each a communication and engagement platform. Due to this fact, it’s crucial that clients and prospects obtain push notifications with the best deliverability.

Why Do A few of Your Push Notifications Go Undelivered?

As excessive as 40%-70% of your push notifications is probably not delivered to end-users. The present Asian Android market is fragmented and dominated by many well-liked Chinese language OEMs. One of many causes for low supply charges is the OEM-related challenges within the Chinese language OEMs. For instance, Xiaomi gadgets can shut down apps within the background or off-screen to optimize battery utilization. For Vivo gadgets, an “Auto-Begin Supervisor” prevents purposes from being woken as much as course of notifications. Challenges like these make it crucial to fill the gaps plaguing the present cell ecosystem.

How Push Amplification™ Enhances Supply Charges

Push Amplification™ enhances the supply price of push notifications. Push Amplification™ improves deliverability by –

  • Figuring out undelivered Push Notifications in your buyer’s gadget after which
  • Appearing as a fallback mechanism to Firebase Cloud Messaging (FCM) after which
  • Instantly delivering these Push Notifications to clients’ gadgets

This amplifies the general notification deliverability of your push notifications.

How does MoEngage Push Amplification work?

As well as, MoEngage additionally has Push Amplification™ Plus, our proprietary answer that additional enhances the supply charges by way of partnerships with main OEMs out there, together with our Proprietary expertise to amplify your notification supply charges.

Our Push Amplification™ Plus supply charges are as excessive as 94.7%, with a median supply price of 85% throughout industries.

Is Mi Push Service Deprecation a Problem?

Xiaomi Company just lately determined to close down the Xiaomi Push service outdoors Mainland China as a consequence of operational points. Though we’ve got been utilizing Mi Push service to additional improve the deliverability of push notifications as part of our PushAmp+, the deprecation has not had any main impact on our supply charges. Our clients are nonetheless experiencing supply charges of as much as 92% for Xiaomi gadgets simply by leveraging FCM and Push Amplification™.

A prime on-line furnishings rental platform achieves a 90% push supply price simply by using Push Amplification™ with out utilizing Mi Push for sending push notifications.

An Indian on-line furnishings rental platform efficiently reaches its increasing buyer base by leveraging push notifications. The model promotes new furnishings collections, limited-time gives, promotions, and customized suggestions by way of Push Amplification™.

Even through the Mi push deprecation the model persistently skilled a notification supply price of 90% utilizing simply FCM and Push Amplification™, In February alone, the platform achieved a formidable supply price of 91.96%, indicating the robustness of the Push Amplification™ with out the Mi Push service working.

This sample has been noticed persistently throughout varied shoppers who have been utilizing Mi Push service earlier and now are reliant solely on Push Amplification™ and FCM.

Push Amplification™’s Continued Dedication to Clients

Push Amplification™ maintains a robust monitor file of reaching supply charges of as much as 92%, making certain optimum supply of push notifications. Regardless of challenges posed by sure Chinese language OEMs, Push Amplification™ stays dedicated to delivering the Trade’s finest supply charges for its clients.


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