Remodeling Product Failure Into Success: A Product Supervisor’s Journey | by Keren Koshman | Jul, 2023


Generally product administration might be heartbreaking.

Little is written on failures in product administration. However being a frontrunner requires exhibiting vulnerability and analyzing the dangerous and the great.

At the moment I’m going to write down about that painful second when your product is shot down, both since you realized it doesn’t work or as a result of some modifications like a merger and aquisition or a brand new strategic route emerged.

Regardless of the motive, I favor to pause and really feel sorry for my product. Think about you could have put in your finest effort and constructed it to one of the best of your means, and now in a approach, it has been rejected. That stings.

I might even say that product administration is very like elevating a baby. You conceive an concept, nurture it with ardour and dedication, and watch it develop and evolve. It turns into part of your identification, a testomony to your perseverance and creativity.

However what occurs when your brainchild doesn’t make it to {the marketplace}? It will probably really feel like a punch within the intestine. The numerous hours of labor, stress, and sacrifices appear to dissipate into skinny air.

Nonetheless, this second of rejection shouldn’t be the top. It may be a transformative interval stuffed with development and studying alternatives; And also you higher to get used to it, as it would occur a couple of instances in your profession.

Right here’s what I do when my product is shot down:

Sure, it’s okay to really feel unhappy, disillusioned, and even offended. Acknowledging and processing these feelings is crucial as an alternative of ignoring or suppressing them. Via this course of, you can begin to heal and transfer on.

Conducting an intensive evaluation of what went fallacious and why it went fallacious will help forestall comparable errors sooner or later. Did we miss a vital market pattern? Was the pricing technique off? Did we fail to speak the product’s worth to the audience? This self-reflection can supply invaluable insights. Generally it was simply the fallacious guess, and that’s superb. We’re within the enterprise of speculation and have to rapidly flip to new realms after we perceive ours has but to mature in the way in which we hoped.

Whereas it might sound cliche, each failure brings a lesson. The hot button is to determine these classes and apply them in future endeavors. As a lot as success teaches you what works, failure illuminates what doesn’t, and this information is equally essential. Educate your self a couple of development mindset 🙂

Regardless of the product being shot down, keep in mind to have fun the journey. Acknowledge the talents and expertise you’ve gained, the relationships you’ve constructed, and the braveness you’ve proven in bringing one thing new to the world.

It’s powerful when a product you’ve invested a lot in will get shot down. However keep in mind, this isn’t a mirrored image of your price or capabilities. When you’ve processed your emotions, realized from the expertise, and celebrated your journey, it’s time to stay up for the subsequent problem. Use this setback as a stepping stone to constructing higher, extra profitable merchandise sooner or later.

Rejection might be brutal, but it surely’s integral to our private {and professional} development. So, the subsequent time your product will get shot down, embrace it. It would simply be the beginning of your subsequent huge success story.


Please enter your comment!
Please enter your name here