Revive Stagnant Pipeline with These 6 Confirmed Techniques



The top of October already, which has me reflecting on the previous 12 months and past.

We’ve witnessed a pervasive problem sweeping by way of the business: Gross sales cycles rising longer and extra arduous. 

This pipeline slowdown requires one thing apart from ‘extra of the identical.’ 

It requires excessive intentional in an effort to dislodge caught offers and reinvigorate the pipeline – this week we’ve obtained you coated on core techniques which might be working to maneuver the needle.

Let’s get into it.

This week is delivered to you by Demandbase: Hit Your Income Aim. Use Fewer Sources.

These are 6 techniques to get offers transferring and make your pipeline hum 👇

  1. Let your clients do the speaking 

At any time when somebody can hear from their friends – a trusted supply – over listening to it from the gross sales group, it carries extra weight. 

Leverage those that are already trusted sources to create motion in a caught deal. 

Examples of the way to execute this:

  • Direct methods. 

  • Oblique methods. 

  1. Change the extent of engagement 

Elevating the extent of engagement to the manager group can play an important function in gaining deal motion. 

It could be that there are already channels of communication open throughout executives if the deal was multithreaded. Even when that’s the case:

May they be higher leveraged? 

Are there different executives to succeed in out to who might have strategic influence?

Don’t be afraid to ask for assist from the manager group 💪

  1. Invite them to an occasion (not simply any occasion)

No person wants extra time booked up on their calendar – inviting prospects to an occasion should add worth to them. 

Wes Yee, Head of Progress at Flex, notes that the usual of high quality should be excessive.

Examples of the way to execute this:

  • Invite the prospect to an occasion with a talking alternative for them.  

  • Invite the prospect to a recreation for a sport they take pleasure in watching (bonus factors if it’s the group they assist). 

  1. Introduce the important thing stakeholder to somebody attention-grabbing 

The reason of why you thought to introduce them to the particular person in query is vital as a result of that is the place context is painted and the connection to thoughtfulness is made. 

Examples of the way to execute this:

  • Introduce the prospect to somebody that they may need to meet related to a private curiosity. 

  • Introduce the prospect to somebody that they’d probably take pleasure in networking with out of profession curiosity. 

  1. Ship them one thing good or distinctive 

Good previous snail mail for sending one thing bodily. Once more, thoughtfulness issues.

Examples of the way to execute this:

  • Ship one thing good for his or her dwelling (bonus factors if their household can take pleasure in it too). 

  • Ship one thing distinctive or a sample disrupt. Justin Strackany, CEO of Fancy Robotic, runs a playbook for this by sending socks with a handwritten word saying “simply needed you to have an additional pair for after we knock your socks off 🙂!”. This disrupts the same old comply with up sequence with humor and delight, whereas offering an oblique strategy to comply with up with the prospect – ensuring they acquired the cardboard.


  1. Plan an on-site go to

In particular person on-site visits construct relationships and get shopping for groups collectively in rooms. Whereas this can be tougher contemplating distant group distributions, there are nonetheless these which might be in the identical metropolis if not workplace. If distributed, there are alternatives to connect visits to occasions that groups are attending. 

Examples of the way to execute this:

Chuck Brotman, Co-Founding father of Blueprint Enlargement, notes that reps who got here up by way of Covid years could also be lacking alternatives right here. 

It’s not nearly doing these six techniques – it’s about doing them properly

→ Making an introduction? If it isn’t somebody of significant worth to them it might trigger the alternative impact. 

→ Mailing one thing? It should thoughtfully add worth.

→ Happening-site? It’s the planning that may decide the end result. 

Lastly to notice, whereas it’s vital to unstick offers, it’s additionally vital to know when to let go.  Scott Brown, Associate, Head of Platform at Cervin advises: “have the braveness to name a chance misplaced and take away it out of your pipeline. Don’t grow to be fixated on a possible deal to the detriment of growing the following batch of alternatives.”

🍿 GTMnow’s FIRST digital occasion:

Thrilling information! We will likely be internet hosting month-to-month digital occasions, kicking off the collection with none apart from Lars Nilsson who coined the phrase account-based gross sales growth himself. Save your seat by clicking the picture 👇

👀 Extra in your eyeballs

Sufficient hunch-based promoting. At Demandbase, knowledge wins each time. Their B2B gross sales intelligence platform delivers correct firm, contact, technographic, engagement, and intent knowledge proper in your CRM, browser, and extra. Study extra about their Gross sales Intelligence platform at this time right here!

👀👀 Extra in your eyeballs:

The AI hype continues! Take a look at this text that discusses the potential of Massive Language Fashions (LLMs), like ChatGPT 3.5, to offer solutions to a variety of questions. It highlights the challenges of uncertainty and product design in utilizing LLMs, in addition to the necessity to discover applicable use circumstances and interfaces for this know-how. Full article linked👇

👂 Extra in your eardrums:

Joined this week by the one and solely…🥁🥁🥁

Zach Lawryk! At present the Head of World Options Consulting at Rippling, he has additionally labored at different unimaginable SaaS corporations akin to Slack, Salesforce, and Optimizely.

Tune in🎧

🚀 Begin-ups to look at: 

The AI revolution continues! AtlanAI, the first-ever copilot for knowledge groups, is right here. Take a look at our sneak peek and be part of the waitlist for early entry👀

🔥Hottest GTM job of the week:

Director of Gross sales at Esper, extra particulars right here.

See extra prime GTM jobs right here

Subscribe now

That’s it, that’s all.

Take pleasure in your weekend consuming all of your children’ Halloween sweet.

And if you happen to don’t have children? Take this as permission to go purchase a reduced sweet bag on the thirty first – you deserve it.

I’ll depart you with a dad joke to share with the little ones in your life:

When do cows flip into werewolves?

Throughout a full moooooon.


Barker ✌️

Please assist our sponsors so we are able to preserve offering you with nice content material free of charge: Demandbase.


Please enter your comment!
Please enter your name here