RevOS: The Way forward for Fashionable Go-to-Market Software program


We work in a time of profound disruption. The everyday pressures of working a profitable enterprise are amplified by huge shifts within the financial system, the political panorama, and society at massive.

As organizations navigate these headwinds, they have to do extra with much less. The previous methods of promoting by means of high-volume cold-calling, mass e-mail outreach, and poorly focused messaging merely aren’t sufficient. Companies anticipate extra, and so do their clients. 

To thrive on this period, enterprise leaders want actionable insights into new alternatives and rising markets. They want dependable knowledge and most visibility into the alternatives that may translate right into a aggressive edge of their industries. They should know that each funding greenback is working as laborious as they’re. And so they want the flexibility to automate workstreams with a purpose to develop their companies at scale.

Up to now, gross sales was pushed by relationships. The final important innovation in gross sales was the introduction of Salesforce and cloud-based buyer relationship administration (CRM) methods within the late ‘90s. Nevertheless, whereas early CRMs gave gross sales and advertising and marketing professionals a system of file, as we speak’s go-to-market groups want a system of perception. In the present day, gross sales is pushed by insights derived from knowledge. Perception-driven gross sales is the best way ahead, and firms who act decisively on essentially the most correct knowledge are those who will succeed. 

That’s why ZoomInfo couldn’t be extra excited to announce RevOS, the way forward for go-to-market software program.

RevOS: The Fashionable Income Working System

RevOS is ZoomInfo’s trendy working system for income professionals. 

Via a constant drumbeat of innovation and product enhancements, ZoomInfo has developed from being a dependable supply of knowledge to an all-encompassing suite of subtle software program that offers trendy companies unprecedented insights into new alternatives. A quick-growing roster of gross sales, advertising and marketing, operations, and recruitment groups is utilizing our platform to maximise their development potential and assist their organizations thrive. 

RevOS provides a brand new unified login and app administration expertise. Now, ZoomInfo clients can entry all ZoomInfo services utilizing a single login id. Go-to-market groups can entry a wealth of data, together with firm knowledge, contact knowledge, technographics, web site customer identification, workflows, gross sales automations, web site chat, and conversational intelligence — all from a single, built-in system.

All apps and instruments inside RevOS are launched and managed from a single unified dashboard, giving customers at-a-glance info relating to their campaigns. Customers can swap between functions effortlessly by way of waffle navigation, permitting for seamless workflows between RevOS functions.

It’s not sufficient for gross sales and advertising and marketing groups to work in silos or in isolation from the remainder of their organizations. If corporations hope to reach as we speak’s difficult enterprise surroundings, they want each benefit at their disposal, and RevOS’ strategy to go-to-market intelligence gives a unified system of knowledge, insights, software program, and integrations that creates full visibility and entry to the contacts and firms of their whole addressable market

On the coronary heart of RevOS lies ZoomInfo’s Information Cloud. ZoomInfo has the richest, most correct B2B knowledge asset within the business, and this knowledge underpins everything of the RevOS platform. 

Drawing upon tens of billions of knowledge factors, our algorithms and machine-learning applied sciences make sure that ZoomInfo clients have essentially the most full info for his or her go-to-market motions. This foundational knowledge permits gross sales and advertising and marketing professionals to make sure their messaging is connecting with the best folks on the proper time, maximizing their go-to-market funding. 

The 4 Pillars of RevOS

ZoomInfo RevOS includes 4 main product pillars that work collectively to supply organizations with important insights into their present markets, rising alternatives, and aggressive exercise.


ZoomInfo SalesOS is the trendy go-to-market platform for B2B gross sales groups. ZoomInfo has the biggest, most complete, and most regularly refreshed database of insights, intelligence, and buying intent knowledge about corporations and contacts. 

We layer further instruments on prime of that intelligence that can assist you higher have interaction with prospects and clients. Refrain gives real-time conversational analytics, Have interaction provides sturdy gross sales engagement capabilities, and RingLead permits subtle knowledge orchestrations. By seamlessly integrating all of those instruments into one platform, your go-to-market groups change into smarter and more practical at closing offers and hitting their quantity.


Consideration is an more and more valuable commodity, which suggests advertising and marketing professionals should act decisively to achieve the best audiences with the best messages on the proper time.

Formally launching as we speak, MarketingOS is ZoomInfo’s new account-based advertising and marketing platform designed to provide entrepreneurs new methods to achieve goal accounts and drive certified leads for gross sales.

Whereas constructing this product, we heard over and over that the information utilized in most account-based advertising and marketing platforms was each inaccurate and incomplete, inflicting entrepreneurs to pour promoting {dollars} into the incorrect corporations and ship leads that had been ineffective to gross sales groups. That’s as a result of as we speak’s ABM platforms are all designed to leverage knowledge that exists inside a person firm’s CRM. So we constructed MarketingOS the identical means we construct each software: with our best-in-class knowledge as the inspiration. MarketingOS permits groups to establish and prioritize their finest viewers primarily based on match, intent, and engagement, and have interaction patrons once they’re most probably to transform — by means of show and social promoting, hyper-targeted campaigns, and on their firm’s web site by means of chat and onsite conversion instruments. Entrepreneurs can construct, cleanse and handle their database to establish and prioritize best-fit audiences utilizing intent, engagement and web site customer knowledge. 

Crucially, MarketingOS lets advertising and marketing groups work from a standard knowledge basis. Solely 39% of gross sales and advertising and marketing groups share purchaser alerts, and half say it’s as a result of their gross sales and advertising and marketing methods don’t combine. The shared knowledge basis of SalesOS and MarketingOS tightens key hand-offs and unlocks true advertising and marketing and gross sales alignment, eliminating conflicting information, wasted effort, and missed alternatives. 


Competitors for the perfect folks has by no means been extra intense, which suggests hiring managers want new instruments to assist them navigate as we speak’s more and more aggressive hiring market. 

RecruitingOS helps expertise acquisition professionals and hiring managers establish, have interaction, and recruit prime candidates utilizing versatile, customizable recruitment workflows. Combining candidate contact info with wealthy intent knowledge, RecruitingOS permits hiring managers to attach top-quality candidates with related vacancies when they’re most probably to pay attention. This could considerably scale back time-to-hire, permitting recruiters to maneuver rapidly and safe the perfect folks for his or her open roles.


OperationsOS provides ops groups entry to highly effective data-as-a-service (DaaS) instruments. Information managers can match, unify, dedupe, normalize, cleanse, enrich, rating, and route knowledge by means of OperationsOS’ knowledge orchestration software program. Information operations groups can handle their enterprise knowledge by way of RingLead, which empowers them to quickly construct pipeline at scale, discover related corporations and contacts in seconds by means of AI-driven prospecting instruments, and establish corporations actively pursuing related services by way of real-time intent knowledge.

OperationsOS additionally provides knowledge groups entry to foundational firm and get in touch with knowledge, in addition to perception knowledge that may be accessed by way of API, webhooks, and cloud-based knowledge warehouses. 

An Thrilling New Model Id

Every pillar of RevOS has been rebranded with new logos, shade palettes, types, and a unified in-app expertise to create a singular, cohesive go-to-market answer that spans your entire suite of ZoomInfo merchandise.

This thrilling rebrand doesn’t simply look higher — it feels higher. Redesigned knowledge dashboards and reporting instruments supply a sooner, extra responsive expertise that enables your gross sales, advertising and marketing, and recruitment groups to visually display ROI and the way their work aligns with broader organizational goals. 

What RevOS Means for In the present day’s Companies

Many SaaS merchandise in the marketplace as we speak are options in quest of issues. This top-down strategy to product improvement is what creates the “empty field” drawback in buyer relationship administration (CRM) software program — corporations license a CRM, at which level gross sales and advertising and marketing groups are then tasked with filling these bins with leads and, in the end, income.

We consider there’s a greater means.

ZoomInfo RevOS was constructed from the bottom up round essentially the most complete B2B knowledge on the planet. That knowledge is enabled by our rising suite of orchestration and engagement instruments, which permit our customers to handle their knowledge and incorporate it seamlessly with workflow instruments. 

Perception-driven promoting permits gross sales professionals to make use of knowledge and automation to pinpoint their splendid buyer and join with them at exactly focused moments, primarily based on up-to-the-minute intent knowledge that alerts they’re prepared to take a position.

If knowledge is the lifeblood of the trendy gross sales group, then go-to-market groups will need to have the know-how to behave upon that knowledge. RevOS’ unified knowledge tech stack provides gross sales, advertising and marketing, operations, and recruiting groups a single supply of reality from which to launch their campaigns and go-to-market motions, simplifying inner workflows, decreasing prices, and maximizing interoperability between groups.

RevOS is the subsequent chapter in ZoomInfo’s journey because the world’s main go-to-market platform.


Please enter your comment!
Please enter your name here