Saying Goodbye to My eX


Over the weekend, Elon Musk introduced a serious change for Twitter. All of us hoped it was a joke, that he wouldn’t truly change the identify of such a well-established model. However as we’ve all come to see, he was fairly severe.

With the help of CEO Linda Yaccarino, Musk has modified the identify of Twitter to X.

Whereas opinions concerning the rebrand ranged from confusion to annoyance, it looks as if no X customers, or these on its competitor Threads, is a fan of the rebrand, and for good cause. Not solely was the change pointless, it additionally disregarded the years of brand name work that had been completed.

Some platform that I used to know

Since Twitter’s debut in 2006, a sure vocabulary related to the model (retweets, tweeps) together with its recognizable blue hen emblem, had been quickly adopted by customers. That sort of brand name advocacy normally takes years to construct. But inside 24 hours, it was all gone… for a single letter.

Over the previous few months because the possession transition in October, we’ve all seen the change within the web site’s advertisers. Gone are the Food plan Coke, Categorical and upcoming rom-com adverts I used to be typically served in my feed; as a substitute, it’s stuffed with obscure manufacturers that don’t match my private purchaser persona. Slightly than being served a Barbie advert in my feed this weekend, I’ve been served adverts for obscure bank cards and b-to-b cybersecurity firms.

Ditching the model fairness of Twitter in a single day makes customers and advertisers query the decision-making of the model. Was there a nicely through-out plan? It’s onerous (or straightforward) to inform by the dearth of updates throughout the platform; even a Google search carried out at 4:30 p.m. on Monday nonetheless confirmed Twitter as the principle area. (To not point out that the Twitter signal on the platform’s headquarters couldn’t even be taken down on Monday attributable to a lack of a allow.)


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