Speaking Sweet and Firm Tradition at Mars Wrigley

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On this episode of Courageous Commerce, Gabrielle Wesley, chief advertising and marketing officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to speak about model technique, the significance of Halloween within the sweet trade, and the corporate’s dedication to fostering an inclusive inside tradition.

Wesley delves into how Mars Wrigley ensures its manufacturers stay culturally related. Whereas consciousness of its merchandise isn’t a difficulty, her crew focuses on accessibility and being current wherever shoppers take into consideration indulging themselves. Halloween, particularly, holds immense significance because it serves as an entry level for shoppers to find Mars Wrigley’s manufacturers.

She additionally shares how Mars Wrigley is increasing its manufacturers past mere snacking. A cultural phenomenon, M&M’s has advanced far past its product choices, emphasizing inclusivity and creating experiences that align with the model’s essence of unity via enjoyable.

Discussing the distinctive firm tradition at Mars Wrigley, Wesley elaborates on the affiliate idea, the place concepts can come from anybody no matter their place. She additionally shares her insights on supporting girls of their careers, significantly throughout pivotal life transitions like marriage, motherhood and management. Wesley advocates for transparency, vulnerability, and accepting that steadiness could be subjective and ever-changing.

Whereas acknowledging the challenges posed by further obligations, Wesley additionally highlights the constructive shift in the direction of prioritizing psychological well being and well-being. She expresses considerations about lingering expectations and obligations on girls however stays optimistic concerning the rising flexibility and decisions for workers.

Key takeaways:

  • Suppose past product gross sales and create experiences that align along with your model’s essence.
  • Foster an organization tradition the place conversations about well-being and work-life steadiness are inspired and supported.
  • Develop a office tradition the place concepts can come from anyplace, selling innovation and inclusivity.

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