Step-by-step recommendations on utilizing AI for social media content material from BU’s social director 


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Gone are the times when social media professionals must develop partaking content material concepts utilizing their brainpower alone.                                                                         

Now these platform-posting maestros can use generative AI to assist get their juices flowing. 

From brainstorming concepts to creating first drafts of content material, utilizing generative AI to draft high quality social media posts takes curiosity and creativity to strike a stability between your human voice and the bot.  

Boston College Social Media Director Dave McDonald spoke to PR Day by day about how his workforce makes use of generative AI for social media success by sharing a step-by-step information to posting even higher content material.


McDonald and his workforce use generative AI if they’ve author’s block or simply desire a artistic increase with social media posts. 

For instance, McDonald may first ask ChatGPT to create Search engine optimisation-optimized outlines for issues like Instagram Reels, YouTube movies, picture captions for posts. Or McDonald may ask the bot for assist creating Search engine optimisation-friendly titles for BU’s platforms. 

When needing Search engine optimisation help for titles, his workforce may give a immediate like: “I’m in search of a reputation for a brand new YouTube video collection at Boston College. Please give me 5 Search engine optimisation-friendly titles for…”. Then they refine ChatGPT’s output to fulfill their wants. 

He added that customers ought to experiment with ChatGPT and see what works for them and their group.

“AI will be useful all through the manufacturing course of of those tasks,” McDonald mentioned.

 3-step information to drafting social media content material with AI

Listed below are some helpful steps McDonald makes use of when creating content material with ChatGPT:

 Step 1: Kind the immediate, “Please act as a social media supervisor. Create 5 posts for an X (formally Twitter) publish utilizing the essential factors from the content material under.” 

After the immediate, McDonald pastes a complete unique article into AI for higher probabilities of accuracy as a result of the bot might doubtlessly use different net sources for the request, which might result in points with plagiarism and attribution. 

 “By together with the entire article, AI will solely use your unique content material to construct out your request, making certain accuracy,” McDonald mentioned. 

Asking ChatGPT to behave as a social media helps ChatGPT to generate particularly for McDonald and his busy social media workforce, who work on varied posts that spotlight the scholar expertise and interact the 184-year-old college’s college students, school and different stakeholders.

“When giving AI a immediate, it’s important to be as particular as attainable to assist get your required final result,” McDonald mentioned. “Together with data like the actual job operate you need the AI to behave as, the tone of your required consequence, and your audience will prevent a ton of time when enhancing and constructing off of what the AI engine you’re utilizing produces for you.”

After offering the context and content material you’d like generated, add a call-to-action phase. Present an internet site hyperlink or different CTA request and ask ChatGPT to include it.

Step 2: Add and edit.

McDonald asks generative AI to counsel varied additions to posts, like key phrases. 

These may embrace the names of a featured pupil’s hometown or main. The Search engine optimisation key phrases are simply searchable for future college students who can relate to who they’re studying about on social. 

McDonald mentioned it’s essential to edit generated posts so that they match a model’s tone and voice. 

“AI is no matter you make of it, proper? So, if you need it to be a robotic, copy and paste what it places out and put it on the market,” he cautions. 

 McDonald then double-checks the generated content material for accuracy, model fashion, voice and tone. Then, McDonald provides related social media handles as wanted. 

Step 3: Publish the publish and bask within the glory of your onerous work, however not for lengthy – there’s at all times extra to do!

Right here’s an instance of a BU article the workforce fed to the chatbot and requested to create this X thread

Working with generative AI for social media takes observe and a willingness to be taught. McDonald, who’s self-taught in AI, encourages folks to check out totally different instruments and develop each step of the best way. 

“Don’t be afraid to experiment,” McDonald mentioned. 

Be taught extra about social media and AI by becoming a member of us at Ragan’s Social Media Convention at Disney on March 27-29.

Sherri Kolade is a author and convention producer at Ragan Communications. She enjoys watching previous movies, studying and constructing an authentically curated life. Comply with her on LinkedIn. Have an awesome PR/comms speaker in thoughts for one in all Ragan’s occasions? Electronic mail her at



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