That is when communicators and entrepreneurs are most definitely to make use of AI

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Ragan Communications and The Conference Board release AI survey

A new survey carried out by The Convention Board in partnership with Ragan Communications reveals new insights into how communicators and entrepreneurs are persevering with to push the bounds of AI and discovering new methods to include it into workflows. 

Sixty-eight p.c of communicators use AI no less than sometimes – although solely 18% use it both typically or on a regular basis. These numbers have creeped up solely barely because the survey was final carried out in June. 

The survey additionally discovered that generative AI is presently most helpful at the start of a venture. The most typical use of AI is drafting content material (69% of entrepreneurs and 65% of communicators report this use), adopted by doing legwork and galvanizing legwork (42% of entrepreneurs and 57% of communicators). 

As compared, 38% of entrepreneurs and 49% of communicators use generative AI to edit – historically the final stage of a venture.  

On this means, entrepreneurs and communicators have gotten editors of machine-generated content material to enhance artistic output and guarantee accuracy and relevance. AI, significantly generative AI, frees up creatives’ time and thoughts house for higher-value work and might encourage concepts,” the report says. 

This identical sample performs out in a query about how AI aids productiveness. Seventy-two p.c of communicators stated AI helps them get began on new initiatives. As compared, solely 56% of entrepreneurs answered the identical means.  

A graph showing how communicators and marketers use AI

But communicators see themselves as an necessary stopgap towards potential misuse and abuse as AI. For each entrepreneurs and communicators, 63% agree that having human assessment of generative AI outputs is important to scale back potential reputational threat. 

How communicators and marketers use AI

The total survey report delves into extra element, together with variations in opinion on AI use between junior and senior staff, advertising and marketing and communications professionals, and extra. 

Get the complete report right here. 

Allison Carter is editor in chief of PR Each day. Comply with her on Twitter or LinkedIn.

 

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