The 5 Greatest Mailchimp Alternate options for 2023


Mailchimp has lengthy stood as a well-liked electronic mail advertising device, typically chosen for its ease of use and broad vary of options. But, nobody dimension matches all when choosing the precise electronic mail advertising software program.

Whereas Mailchimp has been the go-to alternative for a lot of, there’s a world of greatest Mailchimp options that may very well be a greater match in your firm. These options provide a wide range of options that vary from limitless contacts and limitless emails to specialised instruments like touchdown web page builders and signup kinds. They supply the flexibleness to scale electronic mail campaigns, refine electronic mail sequences, and improve electronic mail analytics—all with out being tethered to contact limits or emails per thirty days restrictions.

On this information, we’ll discover these greatest Mailchimp options by highlighting the choices accessible. Whether or not you’re a content material creator seeking to promote extra digital merchandise, an e-commerce enterprise aiming to ship out extra personalised product suggestions, or a rising enterprise in want of subtle automation instruments, there’s a platform tailor-made to your wants.

What to search for in a Mailchimp different

As you consider the very best Mailchimp different for your small business, there are a number of key elements to contemplate. Your online business’s distinctive wants will dictate the options it’s best to prioritize.

Companies specializing in e-commerce could also be searching for strong automation capabilities to ship out well timed cart emails or personalised product suggestions.

A service-based enterprise may worth higher CRM capabilities to trace consumer interactions extra effectively.

Superior electronic mail advertising campaigns are the spine of your advertising success. Listed below are just a few options to search for when contemplating an electronic mail different:

  • Versatile drag-and-drop electronic mail editor: This simplifies creating visually compelling emails, whereas a wealthy collection of touchdown web page templates will help you seize extra subscriber lists by way of efficient sign-up kinds. Content material creators may discover a strong visible builder important for designing partaking content material without having a plethora of inventory images or a bank card to buy further options.
  • Scalability: Your chosen electronic mail advertising answer shouldn’t solely meet your present wants but in addition develop with your small business. Search for choices that supply a month-to-month subscription or an annual subscription that is smart in your finances, with the flexibility to scale as much as a typical plan and even an enterprise plan as your subscriber listing expands.
  • Break up testing, drip campaigns, and complete electronic mail analytics: These instruments assist fine-tune your methods and perceive your viewers higher, enabling you to craft electronic mail sequences that resonate along with your customers.
  • Integrations: Your new platform ought to ideally provide native integrations along with your present instruments or third-party integrations to attach with new companies simply. E-commerce integrations, for instance, let you seamlessly hyperlink along with your on-line retailer to trace buyer habits and ship focused electronic mail campaigns.

Keep in mind, the aim right here isn’t to prescribe a one-size-fits-all answer however to empower you with the information to decide on an electronic mail platform that serves as a catalyst for development and innovation. Needless to say every characteristic ought to align along with your overarching objectives, serving to you join along with your viewers in the best and fascinating approach potential.


ActiveCampaign stands out as an alternative choice to Mailchimp due to its superior automation. ActiveCampaign’s automation capabilities transcend what’s sometimes anticipated in electronic mail advertising instruments. Notably, its automation workflow builder permits companies to create advanced, multi-step automation sequences primarily based on consumer actions, web site visits, and extra.

The ActiveCampaign homepage
The ActiveCampaign homepage

ActiveCampaign’s stand-out options:

  • Omnichannel method: ActiveCampaign’s automation characteristic doesn’t simply apply to electronic mail both, it’s a powerful participant for omnichannel advertising. It encompasses SMS, a gross sales CRMand web site messages, making certain a complete and unified automation technique.
  • AI content material creation: ActiveCampaign contains an AI content material generator, which assists in predicting the best content material for various buyer segments, additional amplifying your electronic mail automation efforts.
  • Scalability: The platform can be designed with scalability in thoughts, making it a great alternative for companies anticipating development. The CRM options of ActiveCampaign are extra strong than Mailchimp’s, permitting for extra nuanced buyer monitoring and lead scoring.
  • Deliverability: In Emailtooltester’s 2024 deliverability take a look at, ActiveCampaign got here first amongst opponents with a median deliverability charge of 89.6%. In case your emails aren’t touchdown in recipients’ inboxes, your advertising efforts are going to waste. Select a platform that ensures your emails efficiently land in recipients’ inboxes.

With these superior automation options, ActiveCampaign is certainly a strong alternative for companies looking for to raise their electronic mail advertising technique.

Class ActiveCampaign Mailchimp
Greatest Function Superior automation workflow builder E-mail builder
Professionals 1. Multi-step automation primarily based on consumer actions.
2. AI content material generator and machine studying capabilities for automations
3. Strong CRM for nuanced buyer monitoring and lead scoring
1. Person-friendly interface
2. Big selection of integrations
3. Free tier providing
Cons 1. Steeper studying curve
2. Costlier than some opponents
3. No free tier
1. Restricted automation capabilities
2. CRM lacks depth
3. Superior options require higher-cost plans
Entry Value $29/month for Advertising Groups
$19/month for Gross sales CRM
Free, with paid plans beginning at $9.99/month
Free Trial Sure Sure
For the total comparability, go to our ActiveCampaign vs. Mailchimp evaluate.


Brevo (previously Sendinblue) is a compelling different to Mailchimp, significantly relating to SMS advertising. As an electronic mail advertising device, Brevo is strong and complete. Nonetheless, its built-in SMS advertising capabilities set it aside from many opponents.

brevo homepage
The Brevo homepage

Brevo’s stand-out options:

  • SMS advertising: Ship transactional messages, advertising campaigns, and personalised SMS to prospects globally. This will help companies join with their prospects immediately, fostering engagement and driving buyer motion.
  • Automation assist: You may ship trigger-based SMS messages to your prospects, taking your multi-channel advertising to the subsequent stage. You need to use an present textual content messages template to even additional streamline your SMS efforts.
  • Detailed analytics: Brevo presents detailed analytics for SMS campaigns, together with supply, open, and click-through charges, serving to companies monitor their campaigns’ efficiency and make data-driven choices.

Contemplating these strengths, Brevo is a superior alternative for firms looking for superior SMS advertising capabilities.

Class Brevo (Sendinblue) Mailchimp
Greatest Function Built-in SMS Advertising Person-friendly E-mail Builder
Professionals 1. Built-in SMS advertising capabilities
2. Automation for SMS advertising
3. Detailed analytics for SMS campaigns
1. Straightforward-to-use interface
2. Broad array of integrations
3. Free tier providing
Cons 1. E-mail template designs should not as polished
2. Interface could be unintuitive at instances
3. SMS characteristic comes with an extra value
1. Restricted SMS capabilities
2. CRM lacks depth
3. Superior options require higher-cost plans
Entry Value Free, with paid plans beginning at $25/month Free, with paid plans beginning at $13/month
Free Trial Sure Sure
Wish to know the way SendinBlue compares to ActiveCampaign? Learn our SendinBlue vs. ActiveCampaign evaluate.


Certainly one of ConvertKit’s core strengths lies in its intuitive and user-friendly interface, which permits even these with minimal technical information to design stunning emails and newsletters. ConvertKit is a perfect alternative for artistic professionals who wish to focus extra on their content material reasonably than battling difficult software program.

convertkit homepage
The ConvertKit homepage

ConvertKit’s stand-out options:

  • Highly effective automation and segmentation instruments: This enables creators to ship extremely personalised content material to their viewers, leading to simpler communication and a greater conversion charge. The emphasis on segmentation signifies that bloggers can goal their viewers extra exactly, tailoring their message to every subscriber’s pursuits.
  • Nice customer support: Mailchimp typically receives criticism for its sluggish response instances. With a extra hands-on method to serving to its prospects, ConvertKit reveals why it’s a dependable Mailchimp different for creators and bloggers.

Whereas ConvertKit doesn’t but have a strong SMS advertising characteristic like Mailchimp, its different superior options make it a extra appropriate alternative for creators and bloggers who prioritize easy-to-use electronic mail advertising instruments, superior segmentation, and responsive customer support.

Class ConvertKit Mailchimp
Greatest characteristic Highly effective automation and segmentation Complete electronic mail design instruments
Professionals 1. Person-friendly interface
2. Superior segmentation
3. Glorious customer support
1. Big selection of templates
2. Giant consumer base
3. Multichannel capabilities
Cons 1. Restricted free plan
2. Fewer template choices
3. SMS advertising not as developed
1. Might be difficult for brand-new customers
2. Gradual customer support response
3. Much less efficient segmentation
Entry value Free for 300 subscribers
$9/month for automation capabilities
Free, with paid plans beginning at $13/month
Free trial? Sure Sure
Wish to perceive how ConvertKit compares to ActiveCampaign? Learn our ActiveCampaign vs. ConvertKit evaluate.


AWeber is a wonderful different to Mailchimp, primarily when specializing in buyer assist. Certainly one of AWeber’s defining strengths is its stellar customer support, an important asset within the fast-paced world of digital advertising. They supply 24/7 buyer assist with actual, reside human beings, prepared to help you with any issues.

aweber homepage
The AWeber homepage

AWeber’s stand-out options:

  • Highly effective electronic mail advertising options: AWeber’s user-friendly interface and a variety of pre-designed electronic mail templates allow companies to get their advertising campaigns up and working very quickly.
  • Glorious deliverability charges: This ensures that your emails don’t get caught in your prospects’ spam folders. For companies that need dependable electronic mail supply mixed with strong buyer assist, AWeber presents a promising different to Mailchimp.

Whereas AWeber doesn’t but provide SMS advertising like Mailchimp, its superior buyer assist, excessive deliverability charges, and total ease of use make it a chief alternative for companies looking for a dependable and supportive electronic mail advertising platform.

Class AWeber Mailchimp
Greatest characteristic Glorious 24/7 buyer assist Complete electronic mail design instruments
Professionals 1. Person-friendly interface
2. Excessive electronic mail deliverability charges
3. Complete assist sources
1. Big selection of templates
2. Giant consumer base
3. Multichannel capabilities
Cons 1. Restricted free plan
2. Fewer integration choices
3. No SMS advertising
1. Gradual customer support response
2. Excessive pricing for superior options
3. Ship limits
Entry value Free, with paid plans beginning at $12.50/month Free, with paid plans beginning at $13/month
Free trial? Sure Sure
Wish to know the way Aweber compares to ActiveCampaign? Learn our ActiveCampaign vs. Aweber evaluate.


GetResponse is a good Mailchimp different relating to webinar advertising. A standout characteristic of GetResponse is its built-in webinar platform, a device not accessible in Mailchimp. This allows you to conduct webinars straight out of your GetResponse dashboard without having a third-party app. By integrating electronic mail advertising and webinars, GetResponse facilitates seamless, end-to-end advertising funnels that may drive engagement and conversions extra successfully.

getresponse homepage
The GetResponse homepage

GetResponse’s stand-out options:

  • E-mail advertising options: GetResponse’s responsive electronic mail design, automated funnels, and superior analytics are significantly spectacular. Not like Mailchimp, GetResponse’s automation is user-friendly and requires no coding expertise, making it simpler for entrepreneurs to construct subtle advertising funnels.
  • Responsive customer support: GetResponse’s customer support is barely extra inexpensive than Mailchimp, solidifying its place as a worthwhile different for companies searching for quick characteristic assist (this may be particularly useful for internet hosting reside webinars).

Whereas GetResponse has a barely larger studying curve than Mailchimp, its built-in webinar platform, user-friendly automation, and responsive customer support make it a compelling alternative for many who prioritize webinar advertising.

Class GetResponse Mailchimp
Greatest characteristic Built-in webinar platform Complete electronic mail design instruments
Professionals 1. Seamless webinar-email integration
2. Person-friendly automation
3. Superior customer support
1. Big selection of templates
2. Giant consumer base
3. Multichannel capabilities
Cons 1. Restricted free plan
2. Fewer template choices
3. Barely larger studying curve
1. No webinar integration
2. Advanced automation options
3. Gradual customer support response
Entry value $16/month Free, with paid plans beginning at $13/month
Free trial? Sure Sure
Wish to know the way Getresponse compares to ActiveCampaign? Learn our ActiveCampaign vs. Aweber evaluate.

The way to choose the very best Mailchimp different: Options that matter

With many electronic mail advertising platforms accessible, it’s important to deal with key options that align with your small business objectives. A platform’s consumer expertise and interface can tremendously affect your effectivity, whereas strong buyer assist ensures you get essentially the most out of your service.

Deliverability charges are elementary to your marketing campaign’s success, and the pricing and worth of the service should steadiness along with your finances and the expansion trajectory of your small business.

For anybody contemplating ActiveCampaign as a Mailchimp different, let’s take a more in-depth have a look at how ActiveCampaign’s choices measure up.

Person expertise and interface

Platforms geared up with a drag-and-drop editor provide a visible and tactile method to creating emails, which could be significantly advantageous for content material creators who depend on agility and responsiveness to market calls for. The appropriate interface can remodel the advanced electronic mail design course of right into a seamless expertise that creates an setting the place concepts flourish with out the hindrance of cumbersome instruments.

How ActiveCampaign shines

ActiveCampaign distinguishes itself with an electronic mail editor that champions ease of use with out sacrificing depth and performance. It caters to the trendy marketer, from crafting easy informational emails to creating intricate personalised emails that resonate with numerous segments of an electronic mail listing.

With instruments designed to combine with e-commerce companies, handle contact lists, and automate workflows, ActiveCampaign streamlines the operational facet of electronic mail advertising. This considerate method to design ensures that companies can preserve their branding consistency throughout campaigns with minimal effort.

Buyer assist: The spine of your advertising efforts

The worth of buyer assist in electronic mail advertising platforms extends past troubleshooting—it’s about making certain a seamless, steady advertising operation. For e-commerce companies and content material creators, this implies having the reassurance that, ought to any situation come up, there’s a devoted workforce prepared to help.

How ActiveCampaign shines

Our dedication to buyer assist is clear in our a number of channels of help, together with reside chat, electronic mail assist, and a resource-rich information base. This multi-tiered method permits customers to search out assist that matches the urgency and complexity of their wants, whether or not it’s a fast repair or a deep dive into automation technique.

Plus, we acknowledge that efficient assist should be proactive in addition to reactive. Our academic sources, together with webinars and tutorials, serve to pre-empt widespread queries, empowering customers to construct experience in utilizing the platform.

We additionally provide strategic recommendation, serving to customers optimize their contact lists and enhance marketing campaign efficiency. The standard of this assist typically interprets into direct advertising successes for customers, enabling them to leverage the platform’s full potential.


Securing a excessive electronic mail deliverability charge is a crucial facet of any electronic mail advertising technique and is pivotal to the success of reaching your viewers. When contemplating a Mailchimp different, it’s important to evaluate the platform’s infrastructure and its capability to bypass spam filters, thereby making certain that your viewers sees your emails.

How ActiveCampaign shines

ActiveCampaign invests in robust relationships with web service suppliers (ISPs) and repeatedly updates their compliance with altering electronic mail requirements. This consideration to element in sustaining electronic mail lists and sender reputations permits companies to belief that their electronic mail editor’s work ends in profitable inbox placement.

As we talked about earlier than, ActiveCampaign is #1 in electronic mail deliverability amongst opponents in Emailtooltester’s 2024 deliverability take a look at, with a median deliverability charge of 89.6% 

activecampaign deliverability rate 5
Common deliverability among the many hottest electronic mail advertising instruments.

The implications of poor deliverability transcend unopened emails; it impacts buyer belief and, finally, the underside line. ActiveCampaign’s analytics and reporting instruments assist customers monitor their deliverability and engagement metrics, guiding them to make data-informed changes.

Pricing and worth

It’s a fragile balancing act to discover a service that doesn’t simply suit your present finances but in addition aligns with long-term worth. ActiveCampaign stands out by providing numerous tiered pricing choices designed to accommodate the evolving wants of companies, from startups to established enterprises. Every stage provides extra subtle options, similar to superior automation, segmentation, and CRM capabilities, making certain the funding scales with your small business’s development.

ActiveCampaign pricing additionally displays an understanding of various enterprise wants. For smaller operations or these simply beginning, the necessities are packed into extra inexpensive plans, making certain entry to high quality electronic mail advertising instruments. As firms develop, they will transition to extra expansive plans, gaining deeper insights into buyer behaviors, automating extra advanced sequences, and integrating with a mess of third-party functions.

ActiveCampaign’s superior automation and scalability: A frontrunner amongst options

In the case of elevating your electronic mail advertising technique, ActiveCampaign presents itself as a powerhouse of superior automation and scalability, qualities which are important for companies aiming to develop and refine their advertising efforts.

advanced marketing automation
An instance of a sophisticated automation workflow.

ActiveCampaign’s platform is constructed on the inspiration of highly effective automation capabilities that enable companies to create subtle, multi-step campaigns with ease. These instruments are designed to maneuver past the essential autoresponders, providing a stage of personalization and timing precision that may drastically improve engagement and conversion charges.

Harnessing the ability of automation and CRM integration

ActiveCampaign differentiates itself with a mix of automation and CRM that seamlessly enriches buyer relationships. The platform allows you to automate not simply electronic mail campaigns but in addition to handle and phase contact lists, rating leads, and monitor buyer behaviors throughout your web site. This stage of integration ensures that each communication is tailor-made and related, nurturing leads by way of the gross sales funnel extra successfully.

The sensible software of those options is what units ActiveCampaign aside. Think about having the ability to automate a welcome sequence for brand new subscribers, observe up on deserted carts with personalised messages, or set off emails primarily based on particular buyer actions—all inside a single platform. These should not simply theoretical advantages; they’re actual methods that companies use day-after-day to attach with their viewers and drive gross sales.

Embracing AI for smarter electronic mail advertising

ActiveCampaign’s cutting-edge AI capabilities provide one other layer of sophistication to its automation options. The platform’s machine studying algorithms assist optimize ship instances and predict the probability of buyer engagement, permitting companies to dispatch emails when recipients are almost certainly to open and work together with them. This clever use of knowledge ensures that each electronic mail marketing campaign has the very best probability to succeed, thus enhancing the general ROI of your electronic mail advertising efforts.

ActiveCampaign versus MailChimp: Making the precise alternative

For companies considering a change from Mailchimp or these beginning their electronic mail advertising journey, ActiveCampaign is a compelling alternative. Go to our ‘ActiveCampaign vs. MailChimp’ comparability web page for a clear, feature-by-feature showdown that underscores ActiveCampaign’s dedication to offering superior automation, complete CRM integration, and distinctive buyer experiences.

The choice is yours

Selecting the best electronic mail advertising platform is a choice that holds vital weight for any enterprise. It’s not nearly changing Mailchimp; it’s about choosing a service that resonates with your small business’s distinctive wants and development trajectory.

We encourage you to mirror on what you’ve discovered, contemplate the potential for your small business, and take the subsequent step by exploring the platform that feels proper for your small business.

And should you do select to discover ActiveCampaign as an possibility, you’ll start to embrace the way forward for electronic mail advertising with a platform that scales along with your ambitions and turns your electronic mail campaigns right into a driving drive for enterprise development.

Join a free trial to expertise the ActiveCampaign distinction your self.


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