The Easiest Approach to Conduct Market Analysis: Mintel Leap AI


At Mintel, we all know that in an more and more dynamic enterprise panorama, leveraging insightful market analysis is extra important than ever. Latest advances in generative synthetic intelligence (AI) and enormous language fashions (LLM) have enabled Mintel to as soon as once more outline what the way forward for market intelligence appears to be like like. We’ve created a groundbreaking AI answer that can essentially change how companies throughout the globe conduct their analysis.

Think about market analysis with out the battle. Think about a quicker, smarter and extra environment friendly approach of conducting market analysis. Welcome to Mintel Leap.

Not like different consumer-grade generative AI instruments which might be educated on publicly out there information, Mintel Leap takes a wholly totally different method. What we’ve created is a closed-loop AI platform that’s constructed solely on Mintel’s propriety analysis and human evaluation.

So, what does this imply for you?

It implies that your market analysis capabilities are radically enhanced at speeds, scales and specificity that you just didn’t assume doable.

Whereas the ability afforded to us by AI enhances your analysis efficiencies, our analysts are nonetheless those who meticulously extract and analyse information from our syndicated analysis. Vital insights aren’t left to automation – it’s our experience that delivers the depth you want.

However Why Does It Matter: The Position of Know-how within the Way forward for Market Analysis

The position of expertise, notably AI, in the way forward for market intelligence, is poised to be transformative. Regardless of some ambiguity surrounding the time period ‘AI’, Mintel’s reporting in The Way forward for Know-how reveals that over half of us possess at the very least some data about AI. This consciousness is predicted to develop because the quite a few potential advantages of AI change into more and more evident.

Nonetheless, over half of customers who’re conscious of AI additionally elevate considerations that it has the aptitude of creating jobs redundant. Whereas some individuals are spiralling about AI changing jobs, Mintel aligns itself with the view of economist Richard Baldwin who asserted that “AI gained’t take your job,” throughout a panel on the 2023 World Financial Discussion board’s Progress Summit, “It’s someone utilizing AI that can take your job.” Mintel takes the stance that AI as a substitute transforms the character of labor, facilitating effectivity and creating new alternatives and roles for many who perceive how one can leverage AI applied sciences.

In a world the place expertise is advancing at an accelerated tempo, the adoption of AI is crucial. Mintel Leap stands as your organization’s gateway to transformative effectivity, aggressive benefit and gaining progressive insights straight away.

Eradicate the Obstacles and Achieve Easy Insights

As seasoned professionals, everyone knows that conducting market analysis is invaluable, however it additionally comes with challenges and frustrations.

The complexities of sorting by intensive statistics, making certain information accuracy, and figuring out a consultant target market will be overwhelming and time-consuming. To not point out the tight deadlines, excessive prices, and the speedy evolution of market dynamics.
That’s the place Mintel is available in. We minimize by the noise by crafting strong and insightful market intelligence, providing you with a transparent perspective on the topical points that matter most.

For Mintel, ‘pace to solutions’ has at all times been the cornerstone of delivering worth and ROI to our shoppers. The message was clear: pace issues. In at this time’s fast-paced world, our shoppers crave immediate solutions. That’s why we’re thrilled to introduce Mintel Leap, powered by our insights and the progressive capabilities of generative AI.

Mintel Leap is the first-to-market answer, providing industry-leading market intelligence that delivers strategic insights in seconds.

We created Leap to supercharge your market analysis.

Say goodbye to gradual processes to excavate your solutions. Merely ask Leap a query and get catapulted to a reputable reply in seconds. Leap gives you again time, empowering you to innovate and develop what you are promoting at unprecedented depths, scopes and speeds.

Ebook a Demo Immediately!

Leveraging AI to Conduct Highly effective Market Analysis

What makes Leap totally different from different generative AI purposes in the marketplace is that Leap is crafted with Mintel-only listed analysis and evaluation. It’s a closed-loop ecosystem, that means that the responses you obtain are generated solely from Mintel’s huge database of the most recent proprietary information and perception. You’ll by no means be given any data not written by Mintel’s specialists. This ensures that we keep the belief that we’ve cultivated over the previous 50 years with our shoppers.

Overlook unreliable data, superficial statistics and inflated figures. Not like different AI instruments, Leap’s responses are grounded in human-validated information.

  1. High quality Information
    Our analysis group conduct unique and unique qualitative and quantitative analysis to seize real-world traits and shopper behaviour.
  2. Professional Evaluation
    Our analysts meticulously scrutinise this analysis, offering wealthy insights and interpretations of shopper and market traits. We repeatedly analyse cultural shifts, market traits and evolving manufacturers, empowering you with real-time insights to fulfill the ever-changing wants of your customers.
  3. Human Oversight
    Each output undergoes human assessment, guaranteeing dependable and actionable information.

Solely then does this verified information enter into our Leap ecosystem. Leap is the right mix of algorithmic and human intelligence; our analysts curate the information, whereas the AI platform delivers their insights straight away.

What’s extra is that every Leap response is referenced again to its unique supply within the footnotes, clearly displaying which report and analysts contributed to the perception.

How Does Mintel Leap Work?

After an intensive analysis of various LLMs, we decided that ChatGPT suited our necessities finest.

Leap works by semantically trying to find your question by all the content material now we have listed. The LLM then pinpoints the closest blocks of Mintel content material in semantic that means and solutions your query.

To make sure you obtain essentially the most up-to-date data, Leap references insights from the latest model of a report.

Is Mintel Leap Amassing My Information?

We all know from our The Way forward for Know-how findings that over half of UK adults are involved about AI amassing their information, so we made it considered one of our priorities that we’d not prepare any LLM on our content material and information, nor will we share your inquiries to the LLM. This dedication safeguards your mental property in opposition to any potential harvesting, and it ensures that your requests don’t have any affect on what opponents see and vice versa.

The one monitoring that we do is to observe the standard of Leap’s solutions. Over time, we’ll proceed so as to add extra Mintel content material, enhancing Leap’s energy. As ChatGPT upgrades its efficiency, we’ll profit from its improved performance because of the approach we’ve constructed Leap. This manner, we’re leveraging the perfect of Mintel’s perception, our ever-growing content material, and the capabilities LLMs have afforded us.

The way to Get the Most Out of Mintel Leap

The extent of solutions you get from Leap is intrinsically tied to the extent of element and specificity you present in your prompts. Leap depends on the context and particulars you present to generate significant responses. Exact immediate engineering offers you the potential to go from ideation to advertising technique in seconds.

Listed below are a couple of prompting suggestions:

  1. Ask one query at a time
  2. Point out the market you’re researching
  3. Write full sentences
  4. Be particular
  5. Keep away from utilizing jargon, abbreviations and acronyms

All shoppers who subscribe to Mintel Leap are supplied with an intensive onboarding course of designed to assist them maximise the advantages of Leap, together with a webinar on highly effective prompts.

What Our Purchasers Are Saying

Don’t simply take our phrase for it; see what our shoppers around the globe are saying about Mintel Leap.

Ruder Finn

“Mintel Leap has revolutionised our insights discovery course of. Since incorporating Mintel Leap into our workflow, our group has skilled a big increase in effectivity and effectiveness.”

McKellen MA 马凯伦 – Common Supervisor of IMC, Ruder Finn

MediaPlus Logo

“Mintel Leap’s real-time response and hyperlinks to sources pace up our processes enormously. A reliable AI that provides actual added worth, particularly for pressing requests”

Dr. Andrea Malgara – Managing Accomplice, Mediaplus Germany

Cease Looking out. Begin Leaping.

So far as we’ve come, that is simply the primary iteration of Leap. Our shoppers’ suggestions is invaluable to gas Leap’s fine-tuning and steady enchancment. However what is evident, is that Leap will remodel the market analysis course of eternally.

In a world the place expertise is advancing at an accelerated tempo, the adoption of AI is crucial. Leap is your gateway to transformative effectivity and aggressive benefit.

Get the solutions you want immediately with the identical unparalleled high quality and accuracy you’re accustomed to from Mintel. Cease looking. Begin leaping.

See for your self and ebook a demo at this time. We promise that the second you see it, it delivers worth.

When you’re a Mintel subscriber, converse to your Account Supervisor, or just click on right here and a member of our group will probably be in contact with you. When you’re not a subscriber, however curious to be taught extra, ebook a demo to see what Mintel Leap can do for you.

Ebook a Demo Immediately!


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