The Final Influencer Advertising and marketing Marketing campaign Report [Template Included] I Traackr

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When you’re achieved discovering influencers, conducting influencer outreach, writing inventive briefs, and sending product (if it’s a gifting marketing campaign)… all that’s left is telling your boss what labored and why. 

Influencer advertising and marketing marketing campaign reporting may be probably the most intimidating components of influencer advertising and marketing. You may be asking your self: 

  • What are a very powerful content material, platform, and influencer statistics to incorporate? 
  • Did my influencer advertising and marketing marketing campaign carry out properly relative to my price range?
  • What insights can I glean that can enhance our influencer advertising and marketing efficiency?

Under, we cowl the 5 elements that needs to be included in any influencer advertising and marketing marketing campaign report. Alternatively, in the event you’re quick on time you possibly can merely fill on this template. Or, in the event you’re a Traackr buyer you possibly can merely obtain marketing campaign studies instantly out of your account. 

5 Necessities for an Influencer Advertising and marketing Marketing campaign Report

1. Basic influencer advertising and marketing marketing campaign efficiency

Each marketing campaign is a studying alternative, and gives knowledge that helps you determine the place to enhance. When recapping an influencer advertising and marketing marketing campaign, there are typically three key efficiency indicator (KPI) classes that it’s best to monitor and report on: 

First, efficiency metrics – or the measurement of how properly an influencer’s content material helped you get nearer to your marketing campaign objective. 

influencer marketing campaign template

The kind of efficiency metrics that you simply report on will rely in your marketing campaign’s objective. Was it high of the funnel, and targeted on consciousness? Or center of the funnel, and targeted on consideration/engagement? Listed below are efficiency metrics, damaged down by funnel objective:

Consciousness

  • Variety of activated influencers
  • Variety of whole posts or mentions
  • Mentions / influencer Attain
  • Impressions

Consideration

  • Variety of views
  • Variety of engagements
  • Variety of feedback (spotlight just a few of the perfect!)
  • Engagement price 
  • Clicks 
  • Web site site visitors

Conversion

Subsequent is spend effectivity – or the analysis of efficiency metrics, relative to your price range (study extra right here). Some spend effectivity metrics embrace:

  • Value per publish
  • Value per engagement 
  • Value per view
  • Value per thousand impression
  • Value per click on  

Understanding how a lot an influencer goes to price per impression, engagement or video view offers you the power to guage price and allocate the suitable price range and compensation subsequent time. 

Lastly, you’ve gotten Model Vitality Rating (VIT) – or the analysis of how properly influencer generated content material earned the eye of your viewers. VIT measures the visibility, impression and belief for every influencer, piece of content material produced and to your general marketing campaign. You’ll be able to study extra about VIT right here

2. Content material insights

In your report you’ll need to have an summary of which content material carried out greatest on every platform to your influencer advertising and marketing marketing campaign. Embrace a breakdown of every platform, with metrics for the highest performing creator’s posts. 

This can assist you extra simply determine themes amongst content material that performs properly on particular platforms. For instance, a magnificence model would possibly uncover that extremely stylized, chromatic make-up tutorials do nice on Instagram however not on TikTok. Or, that magnificence tutorials with a comedic twist do nice on TikTok however not YouTube. These kind of insights can assist inform your future technique.

 influencer marketing campaign template

3. Creator efficiency and insights

See which influencers carried out greatest by together with a efficiency abstract of all of your companions. Create a desk that features metrics like variety of posts, engagement charges, video views, attain, impressions, and estimated impressions for every influencer.

influencer marketing campaign template

Just like your content material evaluation, search for themes in your creators’ efficiency. What kind of influencer tends to carry out greatest on sure metrics? For instance, do you discover that mid-tier influencers have greater engagement charges than VIPs or megas? Or do you discover that VIP and mega influencers drive extra attain and impressions? 

This can assist know what to tweak to your subsequent marketing campaign’s technique. In case your objective is targeted on driving consciousness, you might need to take into account working with extra of the influencers that drive attain and impressions. However, if you’re targeted on consideration and engagement, you would possibly need to work with influencers which have greater video views and engagement charges. 

Tip: Discovering related, excessive performing influencer companions is an artwork in itself! Listed below are 3 data-driven strategies that may assist you discover nice companions to your subsequent influencer advertising and marketing marketing campaign.

4. Social platform efficiency

Together with a breakdown of platform efficiency in your influencer advertising and marketing marketing campaign report provides you with deeper insights to tell your technique. Show this knowledge in a manner that lets you examine KPIs corresponding to posts, engagements, and video views on every platform, side-by-side.

influencer marketing campaign template

Ask your self, which social platforms – throughout all influencers – did properly? Search for spikes or discrepancies within the knowledge so as to offer you a fuller understanding of what occurred. For instance, did Instagram have the very best quantity of mentions however fall behind TikTok in engagements and video views? Was there a selected time inside your marketing campaign (perhaps per week or a day) the place metrics have been greater? What theories are you able to derive from the information, and what experiments do you’re feeling can be good to check out within the subsequent marketing campaign?

Tip: There are some variations between influencer advertising and marketing marketing campaign content material that works on TikTok vs Instagram. It’s vital to attempt to create a novel technique for every platform! 

5. Key learnings and subsequent steps

The most important mistake you may make when creating an influencer advertising and marketing marketing campaign report? 

Leaving out the “what’s subsequent”. 

To wrap up your report, jot down just a few ideas onto a slide about what you discovered from the information shared (what went properly, what went fallacious?), and the way you’d like to maneuver ahead. 

It’s even higher in the event you can present your crew with an inventory of experiments you’d prefer to run subsequent.

As everyone knows, the social media and influencer advertising and marketing world strikes at a quick tempo. The hot button is to check, measure and study quick so you possibly can keep forward of the curve.

“There’s no time to dwell on the previous. Each day good content material is placed on TikTok that, for no matter cause, doesn’t land. It’s simply part of the training expertise, so preserve trying ahead.”  – Dustin Goot, Head of Monetization at TikTok.

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