The Finest Different to Salesforce Social Studio

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On the hunt for a Salesforce Social Studio alternative? You’ve come to the fitting place.

Final 12 months, we introduced our world partnership with Salesforce and we’ve been onerous at work ever since. We’re making it simple for Salesforce prospects to handle their full social media presence whereas sustaining a 360-degree view of their buyer.

With Sprout, you get an intuitive, easy platform designed that can assist you maximize enterprise impression from social. Pair that with a dedication to wonderful customer support and pre-built integrations with the instruments you’re keen on, and also you’ll see it’s the clear alternative.

On this article, we discover the important thing causes companies are choosing Sprout as their go-to Social Studio alternative. Plus, we’re sharing tales from manufacturers which might be driving smarter, sooner enterprise impression after making the swap to Sprout.

What’s Salesforce Social Studio?

Salesforce Social Studio is a social media administration and listening instrument that gives fundamental functionalities for companies to handle their social media presence. Customers can schedule and observe posts throughout numerous platforms, together with Fb, Twitter, LinkedIn, YouTube, Instagram and Pinterest.

A screenshot of Salesforce Social Studio's Engage interface.

Supply: Salesforce Ben

Social Studio was constructed by a sequence of acquisitions and has been supplied as a Salesforce Advertising Cloud answer since its launch in 2014. Noteworthy options embody:

  • Publish, the place customers can draft, publish and promote content material to social profiles throughout Fb, Instagram, Twitter, LinkedIn, Youtube and Pinterest. Like Sprout, Social Studio provides social media approval instruments that help workflows for approving or rejecting posts earlier than publishing.
  • Have interaction, the place customers can monitor conversations and reply to buyer questions, feedback and mentions in actual time. The Have interaction interface is organized into columns that present consolidated social media exercise streams based mostly on customizable filtering standards. In case you’re a Sprout buyer, you would possibly evaluate these to Customized Views within the Sensible Inbox.
  • Analyze, which permits customers to trace their progress towards social media targets by reporting and analytics options. Social Studio’s listening instrument (known as Workbenches) is obtainable as part of Analyze.

Social Studio alternative success tales

We get it. Nobody jumps away from bed and thinks, “I can’t wait to implement a model new instrument in the present day!” Figuring out and evaluating software program choices will be numerous work, however it’s important to your group’s ongoing success.

Don’t take our phrase for it. Listed below are two manufacturers which have accelerated social’s impression on their enterprise by switching to Sprout Social.

Casey’s

Casey’s—a midwestern and southern US staple for gasoline, meals and extra—has a diehard fan base each on-line and off. To satisfy the wants of their thriving on-line group, their social group made the swap from utilizing Social Studio to Sprout Social. The outcomes are simply as scrumptious because the snacks they promote in shops.

Through the use of Sprout’s integration with Salesforce Service Cloud, Casey’s group has improved their response time to company, lowering it by 90%. The combination has supplied a centralized method to help prospects throughout social networks, optimizing their expertise by clever, automated case creation and routing.


Jasmine Riedemann

Social Media Supervisor, Casey’s

This elevated visibility has fostered a brand new degree of collaboration between Casey’s social and Visitor Relations groups. Beforehand, it took round three days for both group to reply to company on-line as a result of it was too troublesome to know precisely which messages had been being dealt with and by whom.

With Sprout, Casey’s social and Visitor Relations groups had been in a position to enhance their communication ten-fold. Now, each groups depend on the real-time capabilities of Sprout Social to make sure they by no means miss a beat in delivering on excellent buyer care.

Hudl

Jessie Koenig, Income Methods Administrator at Hudl, isn’t any stranger to sophisticated tech stack integrations. Fortunately, connecting Sprout to Hudl’s Salesforce occasion was a straightforward win.

“[Sprout] was very highly effective proper out of the field. Many distributors say their merchandise combine with Salesforce, however it requires an especially heavy carry from a number of engineers to create a customized integration. Sprout’s integration with Salesforce was fairly actually plug-and-play, which is precisely what we had been searching for.”

Hudl helps over 200,000 groups throughout greater than 40 sports activities analyze and refine their recreation play by video evaluation expertise. When a query or challenge prevents an athlete from with the ability to make a game-changing transfer, they attain out to @HudlSupport on Twitter.

“Our buyer help group might must area between 1,000 and a couple of,000 help requests per day—primarily by cellphone, electronic mail or Twitter,”  says Koenig.


Jessie Koenig

Income Methods Administrator, Hudl

After transitioning from Salesforce Social Studio to Sprout, the Hudl group was ready to make use of out-of-the-box options and customized instruments to streamline workflows and enhance buyer outcomes. Better of all, their Salesforce CRM system now comprises a real 360-degree view of the client enriched with social knowledge from Sprout.

Why is Sprout the most effective various for Salesforce Social Studio?

Sprout Social is the clear alternative for these in quest of a Social Studio alternative. We assist manufacturers construct a single view of the client by pre-built integrations with the Salesforce options which might be integral to your small business. That features Service Cloud, Advertising Cloud, Gross sales Cloud, Tableau and Slack.

Sprout’s intuitive social media administration instruments are constructed on a single code base with enterprise-level safety. Our prospects rave about its ease of use and time to worth. If that’s not sufficient, listed below are 4 extra causes corporations select Sprout as their Social Studio alternative.

Sprout strikes on the pace of social

The world of social media is fast-paced, unpredictable and large. To remain forward of the curve, companies want a social media administration instrument that prioritizes steady innovation.

Sprout invests closely into analysis and improvement yearly, making certain prospects get fixed innovation from our platform.

In the present day, we’re constructing much more energy into our platform by combining Sprout’s proprietary machine studying and deep automation capabilities with OpenAI’s GPT mannequin. As well as, our latest acquisition of Repustate provides 15 years of confirmed success in sentiment and textual evaluation. Pair that with sensible suggestions from AI Help and different automation instruments, and also you get even sooner time to worth.

A screenshot of Sprout's upcoming AI Assist feature where three copy suggestions have been generated by AI.

Sprout provides an entire social media administration toolkit

Maximizing your group’s potential means investing in a platform that may match their pace, agility and ability. With Sprout, they get to work with instruments thoughtfully designed to drive enterprise outcomes by social.

Sprout is a social group favourite for a motive. Our intuitive social media administration instruments have been acknowledged by G2’s Finest Software program Awards—which ranks software program corporations and merchandise based mostly on genuine, well timed critiques—for seven consecutive years. Along with our core instruments, we additionally provide:

  • Scalable social listening: Sprout’s AI-powered social listening is intuitively designed and backed by sturdy performance. On prime of that, it doesn’t require handbook setup or steady help—you possibly can hit the bottom operating with analysis-ready fashions that match into your present workflows.
  • An built-in worker advocacy answer: Worker Advocacy by Sprout Social empowers workers as model advocates. With a related platform designed for quick adoption, you possibly can amplify model consciousness and mitigate dangers with out spending extra on promoting.
  • A free 30-day trial: You deserve an opportunity to attempt before you purchase. Our free month-long trial offers your whole group a chance to see what work will be like with Sprout.

Sprout is dedicated to buyer success

Each group has its personal distinctive necessities and use instances for social media administration software program. When issues aren’t working, they want help from reps who’re simply as social-obsessed as they’re.

Sprout is all in on social, and all in on our prospects’ success. Telephone, electronic mail, video, self-serve—no matter your most well-liked medium is, we’re there. Plus, we get there sooner. Our cellphone and chat help wait time is lower than three minutes on common.

We additionally provide tailor-made onboarding, strategic training and steerage from Premier Success specialists and Skilled Providers consultants. If self-paced studying is extra your fashion, you possibly can earn certifications, browse our studying portal, and be part of our group, the Arboretum, to sharpen your social experience by yourself time.

Sprout maintains enterprise-grade safety practices

Social media governance isn’t a “one-and-done” exercise. It requires fixed threat evaluation on behalf of not solely your group, however your software program distributors as properly.

That’s why it’s so essential to work with companions dedicated to conducting the ongoing safety measures wanted to stop pricey mishaps. At Sprout Social, enterprise-grade safety practices are baked into our processes and product, with instruments like:

  • Multi-factor authentication: Use apps like Google Authenticator and others to implement the Time-based One-time Password Algorithm (TOTP) or HMAC-based One-time Password Algorithm (HOTP) for producing passcodes.
  • Single sign-on (SSO): Leverage SSO authentication service to present workers one set of login credentials to entry a number of functions.
  • Entry permissions: Limit entry to profiles, options, actions and different knowledge by making use of granular controls to customers on their account.
  • International publishing pause: Quickly disable any scheduled or queued messages in occasions of disaster from our internet or cellular functions.

Discover your Social Studio alternative

To succeed on essentially the most dynamic channel in advertising and marketing, you want a social media administration companion that’s laser-focused on offering your group with the instruments they want.

Sprout is the perfect Social Studio various. We’re on a journey to empower corporations to create a 360-degree view of their prospects by our world Salesforce partnership. Let Sprout be on the forefront of your social technique, so that you will be on the forefront of your trade.

Rework your small business with Sprout and Salesforce

Why is Sprout the most effective various for Salesforce Social Studio?

Sprout’s intuitive social media administration instruments are constructed on a single code base with enterprise-level safety. Our prospects rave about its ease of use and time to worth. If that’s not sufficient, listed below are 4 extra causes corporations select Sprout as their Social Studio alternative.

  • Sprout strikes on the pace of social
  • Sprout provides an entire social media administration toolkit
  • Sprout is dedicated to buyer success
  • Sprout maintains enterprise-grade safety practices

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