The High Manufacturers on Threads & How They Gained Followers So Rapidly


Since launching in July, Threads has gathered 120 million customers. Amongst these customers are manufacturers utilizing the platform to attach with their viewers and increase model consciousness.

A woman happily scrolls through Threads on her phone.

After only a month, some manufacturers have gained lots of of hundreds — even one million — followers.

So, what are the highest manufacturers on threads, and the way did they develop their platform so shortly? Here is a breakdown of a few of the highest-performing manufacturers on Threads and the way they maintain customers on the app engaged.

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High Manufacturers on Threads

The next manufacturers have amassed an enormous following on Threads. Here is what they do and why it really works.

1. Marvel Leisure

Follower depend: 4.5 million

Many creators and types use Threads as a second Twitter by typically posting their Twitter content material to the Meta app.

Nonetheless, Marvel’s strategy to Threads is totally different. On Twitter (now rebranded to X), Marvel largely reposts content material from different Marvel properties, such because the official Thor or Spider-Man pages.

In distinction, Marvel would not sometimes repost content material on Threads. As an alternative, the corporate takes a extra private and humanized strategy. Marvel posts heartfelt scenes from comics, candid clips of Marvel followers at comedian conventions, and behind-the-scenes moments of its many franchises.


2. CNN

Follower Rely: 1.8 million

CNN closely depends on movies and graphics to make its content material stand out on Threads. For instance, the information channel posted a big graphic of Taylor Swift to accompany its article about her newest album announcement.

The group posted helicopter footage of the Hawaiie wildfires to focus on the devastation. It additionally posted a graphic of Pedro Pascal and an article in regards to the actor’s go to to a small English city.


3. Google

Follower depend: 1.2 million

Like CNN, Google makes use of eye-catching graphics and movies to make its content material pop on Threads.

The corporate additionally makes use of a conversational tone when partaking with its followers, talking briefly sentences, utilizing emojis, and making light-hearted jokes.

To spice up engagement, Google additionally asks questions and makes use of call-to-actions.


4. Star Wars

Follower depend: 1 million

Star Wars is likely one of the business‘s longest-running and hottest leisure franchises, so it’s no shock the model gained 1 million followers inside weeks of becoming a member of Threads.

What makes Star Wars stand out on the platform is its distinctive tone.

In its Threads posts, Star Wars makes use of dry humor and a sarcastic tone of voice, which followers take pleasure in.

Star Wars additionally interacts with different Threads customers and types utilizing its signature deadpan humor and quick (however hilarious) sentences.


5. TikTok

Follower depend: 890K

Social media app TikTok is on Threads! Who would have thought?

To make its Threads content material stand out, TikTok makes use of relatable humor and continually references well-liked memes, sayings, and movies from its personal platform.


6. Ceaselessly 21

Follower depend: 543K

Style retailer Ceaselessly 21 connects with its viewers on Threads by posting relatable, related, and humorous content material.

For instance, it is back-to-school season for a lot of customers, so the corporate shared a relatable put up about selling its back-to-school offers.


7. Crunchyroll

Follower depend: 418K

Anime streaming service Crunchyroll grows its viewers by sharing moments, quotes, and pictures from well-liked collection licensed to its platform. Crunchyroll additionally reposts content material from its different licensed properties on Threads.


8. Wendy’s

Follower depend: 277K

Wendy‘s takes a humorous strategy to Threads by sharing memes and interesting with accounts tagging the corporate.

Humor can go far on Threads and related memes present your viewers that you simply’re at all times conscious of what customers are speaking about.

Remaining Takeaways

As you may see, every model on our listing has its personal model voice, humorousness, and method of creating its content material pop. Although it will doubtless take some experimenting to develop your viewers Threads, there are some strategies you may strive by yourself:

  • Create a novel and relatable model voice.
  • Use humor.
  • Leverage video, graphics, and images.
  • Reply to and repost different Threads customers.

Now that you’ve some inspiration, you are prepared to offer Threads a strive.

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