The Large Story: Discovering Holes In The Privateness Sandbox

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With the tip of the cookie simply months away, it’s (past) time to determine if the substitute will work.

In a spot evaluation by the IAB Tech Lab, which examined Google’s Privateness Sandbox with 44 totally different use instances for promoting, the APIs got here up quick. Not less than for now.

Can the present Privateness Sandbox APIs exchange the present programmatic setup?

The reply is a powerful no.

An earlier model of the report was leaked to our managing editor, Allison Schiff. On Monday, she adopted up with the IAB Tech Lab and talked to CEO Tony Katsur, who shared particulars concerning the remaining model of this report completely with AdExchanger. On this week’s episode, she shares extra about what everybody in advert tech must find out about this report, in addition to what to make of Google’s response.

DTC Goals

Then we discuss a suppose piece – “Have been We Incorrect Concerning the Worth of First-Occasion Knowledge?” – that’s sparked a energetic dialog in advert tech land. In it, our senior editor, James Hercher, factors out that DTC firms, who put buyer information entrance and heart, are fizzling, and he connects this pattern to the trajectory of CDPs (buyer information platforms).

The piece has resonated with individuals who suppose the business overhyped first-party information, and it’s impressed impassioned reactions from its believers. Either side, because it seems, could also be true. A brand new advertising strategy must each embrace first-party information and perceive potential clients who haven’t reached the “first-party information” state of the connection and share their info with an organization.

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