The right way to Speed up Gross sales with ZoomInfo Have interaction


Ask any gross sales rep, they usually’ll let you know an excessive amount of of their time is spent on non-selling actions, like guide knowledge entry, wanting up prospects in siloed methods, and pushing knowledge round spreadsheets. 

You want a easy, scalable approach to talk with ideally suited patrons—minus the inefficiencies that always include gross sales prospecting.

That’s why ZoomInfo created Have interaction, a gross sales engagement platform designed for smarter, extra environment friendly prospecting and promoting.

Have interaction helps gross sales groups automate gross sales communications. It bundles contact knowledge, account knowledge, real-time alerts, exercise seize, job administration, and extra. Have interaction permits gross sales groups to:

  • Scale up gross sales actions
  • Join with extra prospects
  • Measure engagement
  • Decide which messaging drives outcomes
  • Set up buyer relationships past the preliminary deal

We sat down with just a few of our gross sales representatives to learn the way Have interaction makes prospecting simpler, extra environment friendly and focused.

1. Seamless Communication

Gross sales reps can positively multitask, however with regards to speaking with a whole bunch of prospects, guide outreach can take its toll. In actual fact, HubSpot analysis exhibits salespeople spend simply one-third of their day really speaking to prospects.

The opposite two-thirds of their day?

  • 21% writing emails.
  • 17% getting into knowledge.
  • 17% prospecting and researching leads.
  • 12% scheduling calls.

For our gross sales group, the fast good thing about Have interaction is they’ll transfer seamlessly between completely different communication channels corresponding to their electronic mail inbox and CRM, empowering them to answer their prospect pool inside seconds.

Gross sales reps can shortly construct their very own dialing lists, save time of their workflows by leaving pre-recorded voicemails, and—with the assistance of dialer analytics— prioritize calls primarily based on the time of day prospects are most certainly to reply.

With Have interaction, your gross sales reps are only one click on away from knocking out dozens of calls at a time, and its auto-dialer characteristic (as seen under) lets you set the interval between calls to catch your breath. This allows your gross sales reps to hear, reply, and ship precisely what prospects want as they transfer by their shopping for journey

ZoomInfo Have interaction auto-dialer characteristic (under)


Have interaction customers and managers may also create electronic mail templates to acquire deeper insights into which messaging is best.

2. Aggressive Integration

Greater than 80 p.c of gross sales reps imagine it is very important have a linked view of knowledge throughout the complete buyer journey, however solely about half of all companies have absolutely built-in methods.

Have interaction seamlessly integrates together with your current gross sales workflow, which means you by no means have to go away the platform. You may ship emails, make calls, and observe name exercise proper from Have interaction (as seen within the platform under). That knowledge then robotically feeds into your CRM so you may have probably the most correct view of prospects and clients.


“What units Have interaction other than different gross sales engagement platforms is the flexibility to have my prospects’ contact knowledge mixed with ZoomInfo’s biggest options multi function hub,” says Trevor Morris, strategic gross sales growth consultant at ZoomInfo.

With Have interaction’s Salesforce integration characteristic, you possibly can:

  • See electronic mail exercise and name notes from Have interaction in Salesforce
  • Set sync guidelines to forestall irrelevant leads and contacts in Have interaction 
  • Sync lead and call knowledge between Salesforce and Have interaction each 5 minutes to make sure you can shortly take motion on new leads

“Add an integration with Salesforce and you’ve got a powerhouse of a device all in a single tech stack,” says Morris.

3. Instantaneous Entry to Key Gross sales Intelligence

ZoomInfo Have interaction’s real-time contact knowledge and prospect insights drive higher, extra significant conversations.

For instance, say we’re chilly calling Prospect A, Liz. After I make the decision, I’ve immediate entry to what’s new with Liz’s firm, who her boss is, and what her group construction seems to be like (as seen under). This provides context to our gross sales reps.

By studying what distinctive attributes or applied sciences her firm is at present utilizing, we enhance the possibilities of changing that decision to a gathering.


“With entry to ZoomInfo knowledge and insights for the contacts on my name lists, I’m in a position to shortly perceive the contact’s organizational construction, what’s new at their firm, and what complementary or aggressive options I can present. This all occurs with out having to dig by completely different methods or needing to cease my autodialer,” explains  Gerry Vye, Senior Supervisor of Gross sales at ZoomInfo.

4. Actual-Time View of Prospect Engagement

Whenever you get to the consumer quicker, you’re extra prone to safe the sale.

“Our analysis and knowledge present that from the second of kind fill, curiosity and engagement deteriorates with each minute that goes by,” says Scott Sutton, vp of gross sales operations at ZoomInfo. “It’s a steep decline, so the quicker you will get again to a prospect from the second they present curiosity, the extra doubtless you might be to get the demo and the deal.”

That’s why Have interaction equips gross sales groups with a dwell feed of prospect exercise proper throughout the platform (see picture under). Customers may even opt-in to obtain notifications when prospects interact with gross sales emails or content material.


It might even provide up-to-the-second data that empowers you to work together together with your clients when they’re actively enthusiastic about your resolution. If your prospect opens your electronic mail or clicks on an attachment you shared—you’ll comprehend it.

There are just a few locations the place customers can entry this data:

  1. The dwell feed part
  2. Instantaneous notifications inside your app as these actions occur
  3. E-mail alerts you can arrange manually to fit your desire

You may even dig deeper and see engagement knowledge from all of your correspondence and calls. This data is positioned within the engagement tab, and the information ranges from while you final referred to as all the best way right down to what number of occasions your prospect opened your electronic mail. Wish to see this in Salesforce? It’s in there too.

Not solely do you may have a full view of contacts you’re participating with, however it’s also possible to add and substitute unresponsive or unsubscribed contacts with ease utilizing ZoomInfo’s best-in-class knowledge

5. Managing Gross sales Workflows

A primary good thing about Have interaction is you can take these key functionalities and switch them into actual outcomes, together with figuring out which campaigns work, discovering out the perfect occasions to name, and viewing your group’s exercise degree. With real-time analytics and reporting, like those proven under, you possibly can measure the effectiveness of every touchpoint and see the general and particular person effectiveness of your group.


“As a gross sales supervisor, I can construct gross sales flows for the complete group and edit them in a single easy interface. It’s actually useful to have the ability to clone these gross sales workflows, and it saves me a lot of time and empowers my salespeople to do what they do greatest: promote” explains Morgan Anderson, platinum gross sales growth consultant supervisor at ZoomInfo.

Salesflows are multi-touch, omnichannel prospecting campaigns that embody electronic mail, name duties, and different actions. Have interaction automates the emails and offers reminders for the decision duties and different actions. This allows reps to extra simply handle repeated communication makes an attempt and trust that nothing is falling by the cracks. Moreover, it eliminates monitoring actions by way of spreadsheets.

Managers may also reap the advantages of highly effective analytics and reporting. The platform offers gross sales leaders the flexibility to:

  • See which reps are performing higher than others (conversations had, calls made, emails despatched, and many others.)
  • Perceive which salesflows and electronic mail templates are performing greatest
  • Pinpoint what interval of the day probably the most calls are being made and answered

Able to Win Extra Enterprise?

With Have interaction, you possibly can scale and automate your gross sales outreach for smarter and environment friendly prospecting. Get the gross sales command middle you want with real-time contact knowledge and engagement analytics proper at your fingertips. 


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