The Sole Footwear with Beer-Injected Soles

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Commenting on the initiative, The Shoe Surgeon, explains: “Partnering with Heineken® for his or her new beer was a enjoyable problem. We each share a ardour for innovation and pushing boundaries and created a design to replicate that. The shoe not solely embodies the vitality of Heineken® Silver however actually carries it. I can’t say I’ve ever designed a sneaker that comprises precise beer earlier than.”

“At Heineken®, we have now all the time embraced change. The launch of Heineken® Silver is testomony to this, and the limited-edition Heinekicks are a manifestation of Heineken®’s fixed pursuit of innovation. The Shoe Surgeon’s imaginative and prescient of “Strolling on Beer” doesn’t simply current a brand new approach to benefit from the Unexpectedly Clean Heineken® Silver expertise; it sends the message that an open thoughts is the important thing to seizing life’s prospects. We’re thrilled to be bringing Heinekicks to Singapore and we hope this conjures up customers to embrace contemporary views and spark new connections,” concludes Gerald Yeo, Advertising Director at Asia Pacific Breweries Singapore.

Out of the 32 pairs of Heinekicks the model created following the launch of its Silver lager, seven are scheduled to drop in Singapore within the fourth quarter of 2022.

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Credit:

Consumer: Heineken

International Senior Director Heineken® Model: Bram Westenbrink

Heineken® APAC Model Director: Rajeev Sathyesh

International Communication Director Heineken® Model: Daniela Iebba

International Communication Supervisor Heineken® Model: Tanya Lubis

Heineken® International Digital Improvement Supervisor: Pearly Lim Mei Sze

Senior Model Supervisor Heineken® Vietnam: Nguyen Ngoc Han

Heineken® International PR Lead: Jonathan O’Lone

 

Companies: Le Pub // BBH Singapore

 

International Chief Artistic Officer Publicis WW: Bruno Bertelli

 

BBH Singapore Artistic crew

Chief Artistic Officer: Sascha Kuntze

Group Artistic Administrators: Gaston Soto, Nikhil Panjwani

Affiliate Artistic Administrators: Adeline Siow, Kenneth Foo

Le Pub International Artistic Staff

Government Artistic Director: Cyril Louis

Worldwide Coordination Artistic Director: Man Lewis

Affiliate Artistic Director Publicis Italy: Livio Gerosa

 

BBH Singapore Account crew

Enterprise Director: Manavi Sharma

Account Director: Andy Norris

Account Supervisor: Crystal Lavatory

Le Pub International Account Staff

Basic Supervisor Publicis Italy: David Pagnoni

International Senior Account Director: Francesca Baldrighi

 

Strategists

BBH Technique Staff: Tom Hargreaves, Gwen Lee

Le Pub International Technique Director: James Moore

 

BBH Singapore Manufacturing

Head of Manufacturing: Wendi Chong

Head of Operations: Eddie Jackson

Digital Imaging: Sally Liu

3D Manufacturing Accomplice: Pleid St.

Digital Senior Artwork Director: Nico Tangara

Design & Shoe Manufacturing Accomplice: The Shoe Surgeon

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