At this time
From classic aesthetics to modern new colour schemes, we’ve seen a variety of artistic brand designs this yr. On this checklist, we’re counting down the ten finest. Let’s get into it.
We’ve witnessed a plethora of thrilling brand designs in 2023. Some have been completely terrible (we’ll miss you, Twitter). Others have been unbelievable and a much-needed breath of recent air amidst minimalist tendencies and responsive designs.
It appears as if firms are lastly realizing that not each brand must look the identical (who’d have thought?). We have seen manufacturers returning to their roots to enchantment to our nostalgia. Likewise, we have seen a spread of firms take a much-needed leap into the long run with daring, modern designs.
Whether or not you are craving for classic designs or love seeing firms modernize their model, this checklist has one thing for everybody. Be part of us as we rely down the ten easiest brand designs from 2023.
10) Bolt – Boring blues to head-turning hues
Fintech model Bolt launched its redesign (proper) early this yr, and it’s truthful to say the brand new brand has lots going for it.
Firstly, simply have a look at that colour! It’s refreshing to see a family e-commerce model go for a placing palette that doesn’t focus on blue and darkish inexperienced hues.
Second, who doesn’t love intelligent use of destructive area? Bolt opted to strategically place the lightning bolt between the ‘L’ and the ‘T’. It even appears to be like energized. What’s to not love?
This is a wonderful instance of a model that basically pushed the boat out with its brand redesign. And, in a sea of boring typefaces and repetitive colour schemes, we could not be extra grateful.
9) Nickelodeon – The return of the splat
Kids’s TV firm Nickelodeon actually hit the mark with its newest classic brand redesign. The model famously eliminated its iconic splat mark again in 2009, a lot to the frustration of dozens of nostalgic millennials.
Now, the splat is again, albeit in a distinct type. The brand new design has softer edges and a hotter tone. It feels significantly extra fashionable than the model’s pre-2009 variant however nonetheless maintains the vibrancy and lightheartedness many felt the earlier brand lacked.
8) Sundance – The right ratio
We all know what you’re considering. The brand new Sundance brand (proper) isn’t significantly thrilling. In truth, it’s slightly bit boring
However the design’s simplicity belies an entire lot of symbolism and nuance. The proportions of the brand are precisely the identical as these of a 16:9 cinematic widescreen. With this important context in thoughts, the minimalist design transcends the abnormal to change into a love letter to the significance of movie.
It is refreshing to see manufacturers injecting which means into their logos fairly than simply choosing clear, minimalist designs.
Plus, with the daring monochromatic colour scheme and Monument Grotesk typeface, it is the proper, eye-catching match for a wide range of contexts. We’re followers of this one, even when it’s important to perceive it to get pleasure from it.
7) Mozilla Thunderbird
Mozilla’s brand redesign for its Thunderbird e mail shopper is likely one of the cleverest we have seen all yr. It is suitably totally different from the unique Firefox design and but immediately recognizable as a part of the model’s merchandise.
Mozilla has taken the stylistic components of the earlier brand—a curled animal, clever colour shading, and flame impact—and cleverly redesigned them to suit a distinct context. The brand new brand swaps the fox for a fowl, provides the e-mail icon into the middle and substitutes the fiery orange hues for cool blue tones. All of it feels very yin and yang.
The Mozilla model has been no stranger to design mockery over time. The progressive simplification of their iconic Firefox brand has copped them an excessive amount of criticism. However this new design appears like a step in the fitting course.
6) Hodder and Stoughton
UK publishing home Hodder & Stoughton did one thing really exceptional when it redesigned its brand in 2023. Are you able to guess what it’s?
In brief, the designer integrated a stoat mascot into the design for the only real function of serving to folks pronounce the phrase ‘Stoughton’. As a result of, apparently, it’s pronounced ‘stoat-on’. Who knew?
We’re not sure what number of instances the corporate needed to endure folks mispronouncing its identify to warrant a whole rebrand, however we’re definitely pleased to see manufacturers attempting one thing new with their designs. Plus, we’re positive this wonderful brand garnered them a bit of additional publicity. Win-win.
In fact, the success of this redesign depends on the vast majority of the inhabitants understanding that the animal within the picture is a stoat. In actuality, many individuals will most likely consider it’s an otter. Ah, effectively, you may’t all the time win. A minimum of folks will know precisely how one can pronounce ‘Hodder’ now, too.
5) Jell-O – Surgical well being meals to nostalgic enjoyable
Bear in mind Jell-O? The one true king of American dessert manufacturers has considerably misplaced its luster over time. Sadly, the corporate’s earlier brand did not do an excellent deal to seize the hearts of the youthful technology.
Now, nevertheless, Jell-O has returned to assert its crown. The model’s new brand design (proper) is thrilling, placing, and, most significantly, an entire lot of enjoyable. Huge drop shadows have injected a little bit of character again into the model. It is all fairly nostalgic.
In reality, the previous brand did not take a lot beating. Jello’s former design (left) appeared extra like a low-cal meal alternative than it did a enjoyable, playful dessert.
It is evident that the Kraft Heinz Firm had beforehand needed to place Jell-O as a well being meals. Sadly, this merely made the model look old style—not the impression you wish to painting when your whole providing is kid-friendly desserts.
Now, nevertheless, the model is absolutely embracing the kitschy playfulness that captured America’s hearts again within the Nineteen Sixties. The brand new design appears to be like infinitely higher. There could also be some jiggle left in Jell-O in any case.
4) Nokia – Charging ahead into the trendy day
Everyone seems to be accustomed to the well-known Nokia typeface. The model made a reputation for itself with its unbreakable telephones again within the Nineties and early 2000s, and the corporate’s daring brand design was a mirrored image of this.
Sadly, Nokia’s iconic historical past got here again to chunk them within the 2010s, with many shoppers seeing the model as a relic of the previous. And, if you’re attempting to compete with Apple and Samsung for a slice of the smartphone market, perceptions matter.
For followers of continuity (and for many who bear in mind Nokia fondly from their childhood), this new brand design could really feel like a cop-out. However take into account it this manner.
Just like the sturdy brick telephones the model is famed for, Nokia’s former brand felt outdated within the modern-day. A redesign was a needed method for Nokia to wave its flag and say, “Hey guys, I am nonetheless right here.”
Is the brand new brand a groundbreaking design? That’s up for debate. Is it thrilling and intriguing? Completely. And if there’s one factor Nokia wants proper now, it’s slightly little bit of hype. For that motive, this redesign is a win.
3) 7Up – Placing the ‘7’ up
If there was ever an unbelievable instance of minimalism completed proper, 7up takes the cake.
The brand new design hones in on the core components that buyers know and love whereas shedding pointless data. For an actual perception into why this alteration is so impactful, examine the previous product design (left) with the brand new (proper).
The previous brand felt like an afterthought on the earlier can. Now, it is entrance and heart. The large 3D drop shadows and high-contrast colour palette make the brand new design really feel extra thrilling and alive. All the issues folks do not really want to know are ignored. In spite of everything, does anybody truthfully care which you could get 7Up on Uber Eats?
We see a variety of similarities between this brand revamp and the brand new Jell-O redesign. Each have leaned away from the ‘well being meals’ stance and have as an alternative opted to spotlight exactly what these merchandise are purported to characterize—scrumptious, tasty enjoyable.
That is actually a type of design adjustments the place you state, “I can’t consider they didn’t consider this sooner”.
2) Burberry – It’s okay to be totally different
British clothes powerhouse Burberry has experimented with a variety of totally different typefaces over time. As soon as famed for its iconic Equestrian Knight brand, the model made the considerably predictable soar to minimalism again in 2018.
Sadly, this made Burberry appear to be a carbon copy of each different clothes retailer doing precisely the identical factor.
Burberry was by no means purported to be the identical as each different enterprise. The corporate constructed its model on outrageous designs and distinctive colour schemes. A minimalist design felt like a step backward for the as soon as boundary-pushing model.
Now, nevertheless, Burberry is again with a bang. Their new 2023 brand contains an antiquated sans serif font, marking a return to the model’s heritage—a love letter to the times when firms would dare to be totally different with their designs.
And one of the best half? The Knight is again—and it’s higher than ever.
Burberry’s new design is a big change for the higher. We’re significantly glad the model didn’t ditch the detailing on its Equestrian Knight.
We are able to solely hope extra manufacturers understand there may be room for individuality in fashionable brand design. Wishful considering? Possibly. We’ll simply take what we are able to get for now.
2. Pepsi – A much-needed return to type
Pepsi has all the time been a fan of a brand new advertising and marketing technique. It appears like we get the prospect to report on their roaring successes and comical failures at the least as soon as each 5 years. And for that, we’re extremely grateful.
Whereas Pepsi’s brand adjustments have come below heavy scrutiny lately, the smooth drink model’s newest method looks like a step in the fitting course.
For the uninitiated, Pepsi lately celebrated its one hundred and twenty fifth anniversary. To commemorate the event, they unveiled their new classic brand. And it is truthful to say this one’s a winner.
The brand new look celebrates the classic 90s aesthetic that made Pepsi well-known method again when. It feels just like the model is unashamedly embracing its roots, fairly than attempting to cowl them up with responsive digital designs and minimalist patterns.
The rebrand is far nearer stylistically to the previous Pepsi brand (pictured under), albeit with a recent twist to catapult the retro aesthetic into the trendy day.
Out of the entire brand designs on this checklist, that is the one which felt probably the most needed.
If something, at the least it prevents their brand from drawing comparisons to an overweight Pepsi fanatic. And, for that, it takes our high spot.
Wrapping up: Right here’s to 2024
We’ve no concept what 2024 will deliver for brand design, but when it is something like this yr, we’re positive to have tons to like and plenty to snigger about.
Are you hoping extra manufacturers will return to a classic aesthetic subsequent yr? Hoping the Twitter fowl will make its grand return? Did we miss your favourite brand? Tweet at us and tell us your ideas.
Shelley Cooke is a blogger and podcaster from Asheville, North Carolina (Go Oilers!). She’s keen about know-how and the function it performs in constructing communities.