The world of influencer advertising and marketing in B2B with Ogilvy’s Rahul Titus

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Influencer advertising and marketing could be a overseas idea on this planet of B2B. On this week’s episode of The B2B Advertising Podcast, Head of Content material David Rowlands sat down with International Head of Affect at Ogilvy, Rahul Titus to debate how B2B manufacturers are utilising influencer advertising and marketing from a enterprise to human perspective.

They speak in regards to the potential challenges of working with influencers, from discovering the fitting individuals to symbolize your model to checking their social media background and the chance components that come into play. Rahul additionally suggests utilizing worker advocacy to your benefit however in the fitting approach; in spite of everything – who higher to speak about your model than the individuals working to your model? Keep tuned and learn the way to measure influencer advertising and marketing, what KPIs to set and rather more.

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