TikTok Broadcasts Programming for Worldwide Girls’s Day


TikTok has introduced a brand new slate of activations and programming for Worldwide Girls’s Day, which is that this Friday the eighth of March.

And the occasions will lengthen past the day itself, with numerous new initiatives designed to supply ongoing assist for female-owned creators and types.

First off, TikTok’s launching a brand new #WomenOfTikTok Creator Program, which is able to present assist for feminine creators which can be utilizing TikTok “to interrupt obstacles and encourage”.

As per TikTok:

“The three-month program will launch in Spring 2024. Collaborating creators could have the chance to satisfy different trailblazing girls and learn to elevate their content material by unique programming and academic alternatives. We’re excited to empower our girls creator neighborhood to unleash their creativity by the Energy of We!

TikTok will even be internet hosting a two-part digital bootcamp for feminine enterprise homeowners, designed to assist them maximize their advertising on TikTok, whereas it’s additionally working a LIVE session with girls entrepreneurs from @urbandessertlab and @bridalbabes, who’ll share their insights into how one can use TikTok for enterprise.

Customers will be capable to head to the devoted Worldwide Girls’s Day content material hub to be taught extra concerning the numerous activations.

Lastly, TikTok’s additionally launching a brand new marketing campaign for IWD referred to as “The Energy of We”, which is able to spotlight and have a good time feminine creators.

Regardless of ongoing challenges to its platform, which might ultimately end in it being banned within the U.S., TikTok continues to assist key initiatives to focus on completely different person communities. Worldwide Girls’s Day is one other alternative on this respect, and it’s good to see TikTok making an effort to showcase feminine creators.


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