To AI or Not To AI?. Product leaders across the globe marvel… | by Keren Koshman | Jul, 2023


Product leaders across the globe marvel how and why to harness the facility of AI and its traits of their merchandise. This text goals to problem these ideas and query when and the way to take action.

Lately, I get requested so much about utilizing AI as a software in merchandise. Product leaders all over the world marvel the way to experience the AI traits, in addition to the place to make use of this expertise.

As with each expertise, my first take is that it’s an answer and doesn’t stand alone. What do I imply? Enterprise objectives drive your product, and I all the time select quick and low-cost options first. If we are able to’t get the worth we search and we are able to’t transfer the enterprise needle sufficient — now it’s time to maneuver into advanced expertise like AI.

Keep in mind, the aim is to not use AI for the sake of utilizing AI, however to make use of it as a software to unravel particular issues and enhance your product. Subsequently, begin with probably the most easy options to maneuver the enterprise needle.

Having stated that — let’s say your corporation aim is to harness the traits of AI into your product. Earlier than diving deep into this query, I might begin to acknowledge myself with the capabilities. There are numerous assets on the market. I like to recommend starting with some fundamentals on Linkedin Programs (domesticate AI-first mindset), going all the way in which into classics to actually deep-dive and perceive what it’s all about, like Coursera’s programs of Andrew NG.

Upon getting a stable understanding of AI, it’s time to determine the place it may add probably the most worth to your product. This could possibly be something from automating repetitive duties to offering personalised experiences to your customers. The secret’s to deal with areas the place AI can considerably enhance present options.

Subsequent, it’s essential to remain up to date with the most recent AI traits. AI is a quickly evolving area, and what’s cutting-edge as we speak is perhaps outdated tomorrow. Attend AI conferences, observe AI thought leaders on social media, and subscribe to AI newsletters to remain forward of the curve.

Lastly, integrating AI into your product will not be a one-time course of. It’s a journey that includes steady studying, experimentation, and iteration. Be ready to adapt your methods as new AI applied sciences and traits emerge.

Will AI change the way in which we lead and construct merchandise? I imagine so. Cultivating an AI-first mindset can be essential (however concentrate on utilizing easy instruments first!). As product leaders, we should embrace AI as a software for innovation and aggressive benefit whereas understanding its limitations and potential dangers.

I’ll conclude by referring to my article about how product leaders ought to take into consideration AI strategically.


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