U.S. Weight Loss Trade Grows to $90 Billion, Fueled by Weight problems Medication Demand


Smiling young woman excited about the scale-1The overall U.S. weight reduction market is estimated to have grown to a historic peak of $90 billion in 2023, boosted by hovering gross sales of the favored prescription GLP-1 weight reduction medicine. It is a main paradigm shift towards medical packages, and a serious problem for competing industrial weight loss program firms, which misplaced $1+ billion in revenues since 2022.

GLP-1 medicine are a sport changer by way of the variety of medicines now available on the market, plus others to return within the subsequent a number of years. They’ve affected dieter habits and the way industrial weight loss program firms function. Practically all non-medical segments of the market have felt the ache of declining gross sales, and 26,500 weight reduction coaches have misplaced their jobs. Nonetheless, extra physicians are including weight reduction to their practices, bariatric surgical procedures are hitting new highs, and caseloads/revenues at medical weight reduction franchises and at bariatricians are rising.

High Weight Loss Trade Stats for 2024

  • How huge is the burden loss business: Marketdata estimates that the whole U.S. weight reduction market reached new highs of $89.9 billion in 2023. The market is predicted to develop one other 4.3% to $93.8 billion in 2024.
  • Weight problems medicines: The marketplace for prescription weight reduction medicine within the U.S. greater than doubled in 2023, from an estimated $5.1 billion in 2022 to $11.9 billion in 2023 as demand continued to soar for medicine similar to Novo Nordisk’s Saxenda, Wegovy and Ozempic, in addition to the entry of latest medicine similar to Mounjaro and Zepbound into the market.
  • Medical weight reduction packages and companies: This section was estimated to be value $21.0 billion in 2023—the very best share of the market posted since 1989. Medical packages are supplied by unbiased physicians (incl. bariatricians), clinics, hospitals and medical weight reduction franchises.
  • Business weight reduction chains: Revenues of the key industrial weight reduction chains (Weight Watchers, NutriSystem, Jenny Craig, Medifast and others) fell 25% from 2021 to 2023, to $3.35 billion. They’re scrambling so as to add medical packages and survive.
  • Meal replacements and retail urge for food suppressants: Mixed gross sales for these weight reduction merchandise had been estimated to be value $4.86 billion in 2023—down 14% from 2021. The 2024 forecast is for a 4.7% decline to $4.63 billion in 2024.
  • Weight reduction promoting spend: Business weight loss program firms and weight problems drug producers spent $882 million on promoting in 2023.
  • Weight reduction coaches: An estimated 26,500 of them misplaced their jobs since 2020, because the industrial weight loss program firms applied layoffs. That is affecting the standard and nature of help for a lot of dieters.

The place to Be taught Extra

To seek out out extra concerning the US weight reduction business, together with weight reduction business revenues and segmentation, remember to take a look at Marketdata’s most up-to-date report on the U.S. weight reduction businessThe report consists of in-depth analyses of: 2020-2023 market/income efficiency, latest competitor and market developments, present dieter traits, and a brand new evaluation of the quantity and salaries of weight reduction coaches within the business. Particular emphasis and evaluation on the weight problems medicine market, dangers, what might derail the market, and why there’s a wild west setting rising.

Concerning the Creator:  John LaRosa is the President of Marketdata LLC and is the writer of 100+ business and market research. His analysis seems in high media shops together with ABC, CNN, Fox, ForbesUSA Right nowThe Wall Road JournalThe New York Occasions, and a wide range of commerce journals. 


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