Uber Eats delivers once more for Mom as Gold Lion marketing campaign is again

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Mom London’s Cannes Lions Gold-winning Uber Eats marketing campaign is again with the identical temper however a distinct line. “Embrace the artwork of doing much less” has grow to be “Get groceries, effortlessly,” because the meals supply service strikes to influence prospects that it delivers greater than takeaway meals.

Freshly delivered wine and ice cream characteristic in these two spots, which construct on the OOH and social media work that launched earlier.

Maya Gallego Spiers, head of promoting, Uber & Uber Eats mentioned: “’For a very long time, we’ve been delivering the nation’s favorite eating places. With this marketing campaign, we wished to let folks know that Uber Eats can truly ship absolutely anything, effortlessly. Beginning with groceries.”

The earlier adverts have been directed by Swedish director Andreas Nilsson. He’s been changed by Steve Rogers from the identical manufacturing firm, Biscuitworks, who’s used a light-weight contact to create a supremely easy really feel with some nice element: the lady’s messy home is left untouched as she settles right into a therapeutic massage chair to sip her wine; and whereas the person seems to be uncomfortably sizzling, you’ll be able to nearly really feel the coolness of his ice cream.

MAA inventive scale: 8.5

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