Stockholm, Sweden, July 5, 2023 – The info-driven Employer Branding company Universum broadcasts the outcomes of its Expertise Survey 2023 within the Nordic International locations, which embody Sweden, Norway, Denmark, and Finland.
Universum surveyed 20,520 college students in Sweden, 10,946 in Norway, 11,650 in Denmark, and 13,424 college students in Finland – asking them about their profession preferences and very best employers.
Persevering with to achieve recognition worldwide, college students within the Nordics are searching for jobs with extra flexibility. In comparison with final yr, this attribute is likely one of the few profession necessities that’s changing into more and more vital, rising 4 locations this yr. Along with flexibility, college students nonetheless discover a aggressive base wage essential, with unsure financial situations exhibiting a shift in the direction of monetary safety.
As soon as once more, this yr, college students within the Nordics point out that top future earnings is an important characteristic of a brand new job, remaining at #1 spot yr over yr, but in addition recognizing the rise in aggressive base wage this yr – a grim reminder of the financial situations which might be presently current.
College students within the Nordics need distant work alternatives – however concern can be current:
Distant work alternatives proceed growing in significance for all Nordic nations. The best share of distant work preferences might be noticed in Finland with 86% of the surveyed college students saying they need to work remotely. Regardless of a big improve in comparison with 2022, Denmark stays to be the nation with the bottom share of curiosity for distant work, with 60% of the scholars saying they’re concerned with distant working.
Whereas distant work is gaining in recognition annually, there’s additionally concern voiced from the scholars. For instance, practically 60% of the scholars within the Nordics are afraid that they are going to miss vital social interactions if they’re away from the workplace and really feel remoted. Employers can handle these considerations by providing a transparent program during which working from house, distant work, and a focus to social cohesion is an integral a part of the working situations throughout the firm.
” It’s clear that the Nordic college students are affected by the exterior occasions which have had such an influence on our nations in the previous couple of years. The pandemic, the struggle in Ukraine, the inflation and the downturn of the economic system extremely affect the priorities when choosing an employer. A stronger concentrate on cash, flexibility and safety come as a pure consequence of those occasions. It’s additionally fascinating to see that whereas sure developments are actually Nordic, there are nonetheless huge variations between the scholars within the 4 Nordic nations”, says Claes Peyron, Managing Director for Nordics, UK and Eire at Universum.
Unchanged at 1 and a couple of respectively, PwC, and McKinsey and Firm stay the highest employers for enterprise college students’ whereas Ernst and Younger jumps up one spot from final yr to take third place.
With no motion within the high 3 in comparison with final yr, engineering college students understand Microsoft (1), Sweco (2), and Siemens (3) to be the highest employers within the Nordics for the fields of engineering.
Rankings for IT college students stay steady as effectively, with no motion within the high three employers yr over yr. Google retains its first-place standing, whereas Microsoft, and IBM comply with at 2 and three, additionally holding their spots from final yr.
Universum is a data-driven employer branding company. Based in Stockholm, we are actually lively in over 40 markets, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, performed in over 60 markets worldwide, surveyed a couple of million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our shoppers with the analysis, technique, and artistic options they should compete extra successfully for expertise.
Do you want to higher perceive your model picture, viewers and opponents?
Yearly Universum surveys over 1 million college students and professionals worldwide to establish the model picture standing of essentially the most engaging employers. Our Analytics options provide the insights it is advisable win the struggle for expertise.