Updates to our community insurance policies


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In our dedication to transparency and security for everybody who makes use of our services and products, Microsoft Promoting will likely be rolling out some new insurance policies. These intend to supply larger visibility into the enforcement of our community insurance policies, to assist additional shield customers of our services and products, and to make sure alignment with upcoming regulatory adjustments.

We’re additionally making updates to our coverage pages to enhance usability by shifting content material to completely different pages or including examples and readability the place wanted. On this web page, you will see extra details about these latest and upcoming adjustments, which will likely be rolling out on our coverage website over the following couple of months.

Transparency updates

  • Starting 1 July 2023, we’ll implement a brand new coverage that outlines completely different impacts to your promoting account together with:

    • Advert and advert part disapprovals corresponding to key phrase, advert copy, or touchdown web page
    • Retailer or product disapprovals
    • A 3-strikes coverage for repeated coverage violations

      • Presently, our insurance policies disallow repeat violations, this gives extra element and construction to that coverage.

    • Egregious violations that will end in quick suspension of companies.

      • That is already a part of our coverage enforcement; the updates present extra particulars about what falls into this class.

Lately carried out coverage updates

  • Promoting for nutritional vitamins and dietary supplements is now allowed on the Microsoft Viewers Community.

    • Advertisements can’t declare to finish a process corresponding to cleaning the liver.
    • Touchdown pages have to be product pages, they can’t be advertorials or movies.

  • Playing promoting is now allowed on the Microsoft Viewers Community in markets allowed by our insurance policies.

    • Advertisers have to be licensed in any market they are going to goal with adverts.
    • Advertisers will need to have gone by way of the playing enablement course of and obtained approval for the markets they are going to goal.

Adjustments starting 1 July 2023

  • Playing promoting will now not be allowed in Belgium.
  • Playing advertisers serving adverts within the Netherlands might want to guarantee their campaigns are focusing on solely customers over the age of 24.

Adjustments starting 1 August 2023

  • Playing advertisers focusing on Eire should utilise time focusing on choices of their campaigns to make sure adverts are usually not serving between 5:30 AM and 9:00 PM. Please be aware this replace is because of pending regulation, if this regulation replace goes into impact previous to 1 August, advertisers will likely be required to conform upon efficient date.
  • We are going to now not enable promoting for medical trials or experimental therapies globally.
  • Grownup promoting will now not be allowed in Hungary or Poland.

Structural web page updates

  • Whereas some markets could seem to have been eliminated, all markets are nonetheless obtainable; they are going to comply with the insurance policies for the markets to which they’re aligned.
  • To create higher alignment with related insurance policies, some content material is being moved to completely different pages.
  • Further clarifications and examples are being added for larger readability on a few of our coverage pages.
  • Writer preferences corresponding to these for MSN, Outlook, and Xbox for instance, are being faraway from the coverage pages and will likely be maintained inside a brand new assist doc. This doc will likely be linked from the coverage web page navigation menu.

For extra particulars on these and different Microsoft Promoting Community insurance policies, please go to our coverage website. Please be aware that some coverage updates won’t be mirrored till after 1 July 2023.

Assist us enhance Microsoft Promoting

Your feedback and suggestions are integral to form and enhance our product. You should utilize the Microsoft Promoting Suggestions portal, in-product suggestions, Twitter, or Instagram, and as at all times, contact Help.

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