Variations between PIM & DAM Methods

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Understanding the variations between a Digital Asset Administration (DAM) and Product Info Administration (PIM) system is important for companies searching for to prepare and optimize their product catalogs. 

Companies usually obtain conflicting recommendation about which software program to implement, resulting in confusion about every system’s distinct features and distinctive makes use of.

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What’s a DAM System?

DAM covers a complete means of storing, cataloging, and managing a enterprise’s digital assets.

When an organization is managing a considerable quantity of photographs, movies, audio, and recordsdata shared throughout a number of channels and platforms, a DAM system could be invaluable in sustaining management of digital supplies to make sure model consistency. Though many corporations are on this state of affairs and would profit from a DAM, the necessity for a DAM resolution extends past companies that promote merchandise.

What’s a PIM System?

PIM is a device designed to handle, arrange and centralize all of the digital information and product content material of corporations that promote merchandise by means of on-line or offline channels, together with:

  • Ecommerce websites
  • Marketplaces
  • Social media
  • Cell apps
  • Printed catalogs

PIM is powered by the data offered by the corporate’s Enterprise Useful resource Planning (ERP) and infrequently shops information within the cloud, just like some cloud-based DAM programs.

A PIM is chargeable for enhancing and enriching content material throughout all channels the place merchandise are bought. It synchronizes all related assets to the merchandise, similar to:

  • Photos 
  • Descriptions
  • Textual content translations
  • Classes
  • Fields
  • Households
  • Movies

In essence, PIM ensures that an organization’s data and product content material is well-organized, up to date, error-free, and saved in a single centralized supply of fact with clear information possession. This information consistency has a optimistic affect on visitors and enhances gross sales conversion charges.

Uncover our in-depth information to PIM right here.

Graphic explaining how Sales Layer PIM system works

Do you want each a PIM and a DAM System?

The necessity for each a PIM and DAM system is determined by the particular wants of your organization. Each programs are distinct and serve totally different functions, making them non-replaceable and never mutually unique.

A PIM system focuses on organizing and managing all product attributes, together with however not restricted to:

  • SKUs
  • GTIN numbers
  • Pictures & Movies
  • Translations
  • Geographical or industry-specific regulatory necessities
  • Advertising and marketing campaigns

It’s an indispensable device for corporations concerned in cataloging and promoting merchandise, because it automates processes and ensures high-quality content material administration that can not be achieved manually.

However, a DAM system is just not particularly catered for product data. It’s designed to prepare supplies unrelated to merchandise however related to different firm departments, advertising and marketing efforts, and branding initiatives.

If your organization’s main exercise is cataloging and promoting merchandise, a PIM system is crucial for centralizing and optimizing your product catalog. Nevertheless, in case you don’t promote merchandise however deal with a considerable quantity of digital information for different functions (e.g. social media, consumer occasions) a DAM system can be an applicable resolution.

Utilizing a DAM and PIM system together with each other is feasible; a PIM manages product content material whereas a DAM takes care of different company supplies.

With regards to efficient and optimized information administration for ecommerce, a PIM is a perfect resolution. Get began with a 30 day free trial and a  personalised demo of Gross sales Layer PIM.

 

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