VCCP wins international Primark advert account

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Primark’s flagship retailer is one nook of London’s Oxford Avenue retail space that also appears to be thriving and, to this point, the enterprise has gone from energy to energy with out noticeable promoting.

However the Weston family-owned worth enterprise – the Westons additionally personal the moderately completely different, upscale grocer Fortnum & Mason – is increasing internationally and has appointed VCCP to deal with its international branding and inventive promoting after a three-way pitch. The US and Germany are the primary goal markets.

The transfer follows the appointment of Michelle McEttrick to the newly created place of chief buyer officer. McEttrick is a former group model director of Tesco.

McEttrick says: “We’re delighted to be teaming up with such a gifted group of individuals as we take the Primark model to the following degree. Our model is at completely different levels throughout our 16 nations and with plans to succeed in 530 shops by the tip of 2026, making certain a easy, constant, and centered method which permits flexibility in-market might be important for our continued success.”

VCCP worldwide CEO Julian Douglas says: “VCCP is thrilled to create a long run partnership with Primark, an iconic model on the procuring streets of Europe with large international development ambitions.”

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