VML’s Walt Geer Has a New Sort of Advertising Convention

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As VML’s chief inventive officer of Innovation for North America, Walter T. Geer III has a robust pulse on tradition. His beginnings return to the early digital media days, the place he’s behind the patents of a number of advert items entrepreneurs would possibly keep in mind including to media plans within the early 2000s.

However at present, Geer goes past digital banners to revolutionize the advert trade. In actual fact, he’s dedicating per week to it within the type of an financial discussion board and advertising and marketing convention targeted on unlocking the financial potential of Black and numerous shoppers, in any other case generally known as Blackweek.

Within the newest episode of Yeah, That’s In all probability An Advert, group editor Luz Corona and Europe model editor Rebecca Stewart sit down for a candid chat with Geer. The CCO displays on what he needs he knew in his early profession, who he thinks are the following up-and-coming expertise within the advertising and marketing trade and the goals behind his collaborations with different Black inventive leaders on the Black Madison Ave documentary and Blackweek.

Stream the brand new episode under, hear and subscribe on Apple Podcasts, or discover it on Spotify.

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