Watch Commerceweek 2024 With Walmart, Microsoft and Extra


Manufacturers are looking for frictionless experiences as they purpose to interact, enroll and drive loyalty with shoppers throughout an more and more fragmented retail panorama. In doing so they’re adopting new applied sciences and methods that may in the end drive gross sales. That is the main focus of Commerceweek, happening in New York and on-line this week.

Over the course of two days, the ADWEEK occasion will embody representatives from corporations resembling DoorDash, PepsiCo, TikTok, Walmart, Microsoft and Wayfair exploring numerous subjects together with melding model storytelling and gross sales, the rising and widespread us of synthetic intelligence and the position of creativity in driving gross sales.

Operating from Feb. 28-29, audio system embody Dametra Johnson-Marletti, company vp of digital gaming at Microsoft; Ivan Dashkov, head of rising expertise and media for Puma; Sarah Henry, vp and head of content material, influencer and commerce for Walmart; and Leah Sensible, senior shopper advertising supervisor at Unilever, amongst many extra.

Take a look at the full agenda and buy your move to hitch the occasion on-line to listen to the newest insights world wide of procuring.


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