Weight loss plan Coke replaces Kate Moss with ‘on a regular basis people’


Transfer over Kate Moss, Weight loss plan Coke has requested “on a regular basis people” to share their ideas as a substitute. Georgia in Banstead, Aimee in Leighton Buzzard, and Daisy-Jay in Birmingham are among the many contributors.

WPP’s OpenX, a worldwide workforce devoted to the Coca-Cola enterprise since 2021, is behind this newest iteration of the continuing “Love what you like” marketing campaign. A batch of influencers will amplify the marketing campaign on social media: Massive Brother host AJ Odudu, mannequin Vogue Williams, Made in Chelsea’s Oliver Proudlock, and actor and Strictly contestant, Layton Williams.


Omar Sadiq-Baig, Senior Model Supervisor at The Coca-Cola Firm, mentioned: “We’re so excited to take our platform to the subsequent degree – for us, it’s at all times been about celebrating Weight loss plan Coke drinkers above all else. There’s one thing massively thrilling coming later this 12 months, designed to immediately delight our followers, and is effectively price holding a watch out for – each in your screens and in your grocery store cabinets.”

The strains within the advertisements from “on a regular basis individuals” are fairly banal: “Excellent after an extended day at work”, “You fairly actually can’t beat it” and “My lunch hour pick-me-up”.

Weight loss plan Coke and WPP may be counting on ubiquity over creativity for impression till an even bigger model TV marketing campaign launches in April.

MAA inventive scale: 4



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