what to put in writing to present prospects to resume insurance coverage — Stripo.electronic mail


Suppose you’re an insurance coverage agent or insurance coverage company consultant. In that case, you must write and format insurance coverage renewal emails properly as a result of it is a nice technique to present care for purchasers and, on the identical time, enhance insurance coverage gross sales. You could have already despatched such emails however didn’t obtain a response. 

Then this text is for you — utilizing our ideas and ready-made templates, you could find an answer to the issue and enhance your electronic mail advertising and marketing exercise. To hurry up your renewal electronic mail preparation, take a look at the information, examples, and templates we have put collectively for you on this article.

What’s an insurance coverage renewal electronic mail?

The insurance coverage renewal electronic mail is an electronic mail for present prospects the place the insurance coverage company informs a few change in some insurance coverage situations or the necessity to replace the insurance coverage coverage phrases. Renewal emails may be despatched mechanically, for instance, a month earlier than the coverage expires.

To get a excessive degree of insurance coverage gross sales, you should utilize not one electronic mail however a sequence of a number of emails for present shoppers.

E mail newsletters may be constructed by this construction:

  1. You inform the consumer concerning the finish of the insurance coverage length.
  2. You remind the consumer about present insurance coverage phrases and protection choices.
  3. You provide extra worthwhile choices.
  4. Just a few days earlier than the insurance coverage expiration date, you ship your consumer an electronic mail with a suggestion to have a name or make an appointment to debate all coverage situations.

Consider these emails as in case you are taking good care of the purchasers since you are reminding them that the coverage is about to run out or informing them that you’ve new thrilling insurance coverage situations.

Email for a valued policyholder to get insurance inquiries

(Supply: Stripo template)

What varieties of insurance coverage insurance policies should be renewed

The insurance coverage trade is growing quickly and provides good situations for insurance coverage brokers to earn cash.

Listed here are the preferred insurance coverage insurance policies that will require renewal:

  • life insurance coverage;
  • auto insurance coverage;
  • enterprise insurance coverage;
  • pet insurance coverage;
  • medical insurance;
  • residence insurance coverage;
  • property insurance coverage.

The competitors within the insurance coverage trade can be very excessive, so it’s important to be reminded of the renewal of insurance coverage in order that the consumer doesn’t swap to a different insurance coverage firm when their insurance coverage coverage expires. That is the way you lower your expenses.

Insurance coverage emails templates construction 

To arrange an efficient renewal electronic mail for automobile insurance coverage, life insurance coverage, or another kind, attempt to construct your electronic mail in keeping with the next construction:

  1. A topic line — make it as particular and clear as attainable. For instance, “Renew your auto insurance coverage and get 20% extra protection than final.” 
  2. Write a private greeting, and tackle the consumer by title.
  3. Within the first paragraph, remind who you’re and what insurance coverage firm you symbolize. For instance: “My title is Marie Chris, and I am the customer support supervisor at ABC Insurance coverage, the place you already took out auto insurance coverage virtually a yr in the past.”
  4. The central half is to elucidate why you’re scripting this electronic mail. One can find a number of template texts for insurance coverage updates under.
  5. Name to motion — write what the consumer must do after receiving this electronic mail to get favorable situations for insurance coverage for an additional yr, which you promised within the topic line. They will name you to debate particulars or schedule an appointment.
  6. Thank the client for his or her consideration, say goodbye and keep in mind to signal. For a simpler ending, use the electronic mail signature, which may be completed in our editor.

A superb instance is an electronic mail signature and footer with all contacts. Such electronic mail ending helps you enhance click-through charges.

How to end email to increase click-through rate

(Supply: Stripo template)

Suggestions for writing profitable emails in insurance coverage gross sales

We’ve collected some necessary tips on what to incorporate in your insurance coverage renewal emails to get outcomes.

Use easy topic strains that seize consideration

The topic line is the very first thing the recipients see of their inboxes. At this second, they resolve whether or not or to not open the e-mail, so the topic line ought to be catchy, highly effective, and compelling sufficient to entice them to open your electronic mail. The recipient’s title and the profit they’ll obtain by studying your proposition work properly right here.

Personalize your insurance coverage gross sales emails

It’s a excellent thought to make use of personalised emails. We’ve already written concerning the significance of utilizing the consumer’s title within the topic line and the greeting.

However you’ll be able to go even additional, for instance, make a customized insurance coverage quote that may take into consideration the situations of the present insurance coverage coverage and someway enhance them. Or your proposal for an insurance coverage enterprise might embrace details about the corporate’s new actions.

In any case, present that you simply wrote this electronic mail particularly for the client, and they’re going to respect it.

Present worth

Your shoppers need to keep away from studying an electronic mail through which you’ll solely promote insurance coverage. They need to see one thing beneficial and important to them, like only a few strains about selecting insurance coverage insurance policies in keeping with your standards, how one can seek the advice of an insurance coverage agent, getting free recommendation, or thrilling assets. Once you present worth, you acquire the belief of the viewers and the will to work with you additional.

Client email about types of life insurance policy

(Supply: Stripo template)

Be quick and direct

Get to the purpose of your proposal and be concise. Don’t write an enormous electronic mail with a number of paragraphs expressing respect and never containing data. Do not forget that your consumer’s time is all the time restricted. They’re typically distracted. So if the recipient sees loads of textual content within the physique of the e-mail, they could not even begin studying it. It’s simpler to be concise utilizing visible modules in templates, reminiscent of right here.

Insurance products with competitive price

(Supply: Stripo template)

Remember to put in writing a follow-up electronic mail and post-purchase electronic mail

Do not hassle the consumer together with your emails too typically, however after sending an electronic mail with a proposal to resume the insurance coverage, don’t forget to ship a follow-up electronic mail, for instance, a number of days earlier than the top of the insurance coverage if the consumer has not but decided.

If the consumer responded to your electronic mail and you’ve got already made a deal, ship them a post-purchase electronic mail thanking them for selecting your insurance coverage firm.

Insurance coverage electronic mail templates on your inspiration

To save lots of you time in making ready your insurance coverage gross sales electronic mail and to encourage you, we’ve got put collectively some examples of insurance coverage electronic mail templates. You’ll be able to select any relying in your case, add some specifics and personalization, and ship it to the consumer.

Insurance coverage renewal electronic mail template for a non-public consumer

Topic line: [Client name], it is time to renew your insurance coverage coverage

Hi there, [Client name]!

I’m [Your name], representing the insurance coverage firm [Company name], the place to procure insurance coverage — residence and auto insurance policies in July 2023.

Your insurance coverage coverage [Name and number] must be renewed in [XX days/weeks]. As your trusted insurance coverage agent, I would like you to have insurance coverage protection to guard your property and automobile.

To resume your coverage in only a few minutes, click on the hyperlink under or give me a name at [Phone number].

Please be happy to ask any questions or issues about your protection. I’m right here that can assist you.

Finest regards,

[Your name]

Brief renewal electronic mail template for insurance coverage brokers

Topic line: [Client name] 30 days left till your life insurance coverage expires

Expensive [Client name],

We’ve but to debate renewing your coverage, which can expire in 30 days. I’ll fortunately meet with you and provide new life insurance coverage insurance policies with engaging protection situations.

Please give me a name when you have got time to debate.

Finest regards,

[Your name]

Renewal insurance coverage electronic mail template with coverage situations renew

Topic line: [Client name], choose your new auto insurance coverage phrases

Expensive consumer,

On July 2023, you have to to resume your automobile insurance coverage. Earlier than you do, I need to make it easier to get the very best deal attainable.

Our insurance coverage firm [Company name] cares about you as our valued buyer, so because you final renewed your insurance coverage coverage, we’ve got made important adjustments:

  • added protection choices;
  • developed aggressive quotes;
  • provide extra privileges for our common prospects.

We all the time take into consideration your pursuits, so we’ve got thought via all of the choices to guard you. Allow us to take care of your automobile insurance coverage wants, and you’ll get time for extra necessary issues like household, pals, and work!

If you want to seek the advice of about renewing your coverage and choosing the proper protection, please name me at [Phone number].

Finest regards,

[Your name]

Coverage replace electronic mail template

Topic line: [Client name], test the phrases of your insurance coverage coverage

Hi there, [Client name]

I’ve excellent news for all our prospects from [Company name]’s insurance coverage firm.

Beginning March 1, 2023, all present insurance coverage insurance policies have been up to date — we’ve got added catastrophe protection areas and elevated the variety of funds to our prospects.

We are going to reply any questions concerning protection, coverage standing, or the flexibility to resume your coverage simply.

Finest needs,

[Your name]

Enterprise insurance coverage replace template

Topic line: How about renewing your corporation insurance coverage?

Hi there, [Client name]

That is your insurance coverage agent [Your name]. How was your corporation yr? I hope you’re profitable in all the pieces.

We all know you have got one thing to be happy with this yr — you have got change into among the finest in your trade, acquired recognition from the enterprise neighborhood, and opened a brand new enterprise. Congratulations!

Your small business insurance coverage coverage will quickly expire on July 15, 2023, and should be renewed. ‍We will simply lengthen the protection in case you are nonetheless glad with it. Apart from, I’m attaching a truth sheet so that you can consult with as you get extra insurance coverage quotes for your corporation.

‍Do you have got time to fulfill and chat this week?

Finest regards,

[Your name]

Wrapping up

Take note of making ready renewal emails on your present prospects, and they’re going to fortunately proceed to work with you and can be glad about your concern. To hurry up the e-mail advertising and marketing course of, take insurance coverage electronic mail templates from Stripo or create your individual templates in our drag-n-drop editor. Use all the following tips and ready-made electronic mail templates to get extra prospects.

Create renewal insurance coverage emails with Stripo


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