What You Have to Know


Earlier this yr, our social media supervisor, Mitra, revealed a TikTok to the Buffer account that went viral, with over two million views and greater than 100,000 likes ultimately rely. This sort of virality is uncommon, and we haven’t seen something related since then.


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♬ unique sound – Buffer

In an excellent world, each TikTok you create will go viral. It could definitely be nice to get the phrase out about Buffer — however that’s not how the world works.  We’re not defeatists, although – the character of social media implies that consistency typically yields higher outcomes than virality. And we’ve been constant.

Because of cautious evaluation of which components of our viral TikTok contributed to its success, we’ve been capable of increase our metrics since then. We attribute a lot of this understanding to TikTok analytics.

On this information, we’ll undergo all the things you want to learn about TikTok analytics — from what metrics and insights can be found to how you can get all of them without spending a dime to what you are able to do with them to spice up your progress on TikTok.

What’s TikTok analytics?

TikTok analytics is a set of information and metrics that present insights into how your content material performs on the platform.

They can help you perceive who your viewers is, what content material they interact with, and when they’re most energetic. This info is essential as it might probably allow you to make data-driven selections to create your finest content material, enhance engagement, and develop your viewers.

How you can entry your TikTok analytics

Right here’s how you can entry your TikTok analytics.

On cell

Open the app and navigate to your TikTok profile (within the backside right-hand nook).


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