What’s MMS and why it’s best to begin now


Multimedia messaging service, or MMS, are rapidly changing into a strong advertising and marketing device for companies looking for to interact their clients in additional dynamic and visually interesting methods. Since Dotdigital’s preliminary launch of MMS for North America, manufacturers have began embracing MMS to succeed in their goal audiences successfully. 

On this weblog submit, we’ll discover what MMS is, the important thing variations between MMS and SMS (brief message service), and the way implementing MMS can enhance engagement between manufacturers and their audiences.

What’s MMS?

MMS is a manner for manufacturers to ship visible messages to their clients on their cell units. This contains multimedia content material similar to photographs, audio information, and video clips alongside textual content messages. Ever despatched or acquired an image message in your cellphone? That’s MMS in motion. MMS takes textual content messaging to an entire new stage, offering wealthy and interactive content material that goes past the normal 160-character textual content restrict.

By integrating MMS into their communication methods, manufacturers can create extra colourful and interesting messages that seize their clients’ consideration. Dotdigital gives MMS capabilities for audiences in america and Canada, offering manufacturers with clients in these areas with a strong new device to face out from the competitors and generate a formidable return on funding (ROI). 

What’s the distinction between MMS and SMS?

It’s vital to know the variations between MMS and SMS to decide on the proper advertising and marketing device to succeed in your target market. Listed below are the important thing distinctions between the 2:

Content material sort and adaptability

SMS solely lets you ship textual content messages as much as a sure character restrict. Then again, MMS lets you share a wide range of multimedia content material with textual content messages, together with information of as much as 750KB in codecs similar to JPEG, PNG, and GIF, making it extra visually interesting. By incorporating multimedia content material, MMS can enhance your engagement ranges.

Message measurement and character restrict

A single SMS message can solely accommodate 160 characters (together with areas). In case your message exceeds this restrict, you’ll must ship a number of messages, which is able to enhance the price of your marketing campaign. MMS supplies a a lot bigger message size of 1600 characters (10x higher than SMS), enabling you to ship detailed and interesting messages at a fraction of the fee.

So with Dotdigital MMS, you will have the flexibleness to incorporate high-quality multimedia information whereas nonetheless having fun with the advantages of elevated message size. This mixture of wealthy media and extra textual content permits manufacturers to create charming, informative, and persuasive messages designed to drive buyer motion.

Value and provider compatibility

Whereas SMS messages are typically cheaper resulting from low knowledge necessities and widespread provider assist, MMS messages might incur extra prices for end-users and types resulting from bigger file sizes and elevated knowledge utilization. Nevertheless, the visible attraction and potential for greater engagement and conversion with MMS can instantly offset the added price, making it a precious funding.

What are the advantages of MMS?

MMS is a vital a part of any cell advertising and marketing technique, offering companies with a spread of advantages. A few of its key benefits embrace:

Enhanced engagement

MMS messages have been confirmed to have a extra partaking impression on recipients in comparison with plain textual content messages. It’s because MMS messages can embrace wealthy multimedia content material similar to photographs, movies, and GIFs, making the recipient’s expertise extra memorable and immersive. Because of this, recipients usually tend to take the specified motion. 

One instance of the effectiveness of MMS messaging is TractOptics, a US-based buyer, who utilized MMS throughout its Black Friday and Cyber Monday campaigns. TractOptics noticed a formidable 17:1 ROI (return on funding) after using MMS messaging. This highlights the potential advantages of utilizing MMS messaging to reinforce engagement and enhance the possibilities of attaining the next ROI for companies.

Higher flexibility and flexibility

MMS supplies a broad vary of choices to create visually interesting content material that caters to numerous advertising and marketing functions and industries. Whether or not you wish to ship promotional gives, occasion invites, or product launches, MMS gives you the inventive freedom to design messages that resonate along with your target market.

Larger conversion charges

MMS messages have the potential to drive greater conversion charges than conventional textual content messages by optimizing messaging with persuasive multimedia content material. With visually interesting content material and enhanced engagement, you may encourage recipients to take the specified motion, whether or not that’s making a purchase order or signing up for notifications.

Improved model notion

MMS advertising and marketing generally is a sport changer when you’re trying to enhance your model recognition. Utilizing multimedia content material in cell messages may also help differentiate your model from rivals who rely solely on plain textual content messages. By together with visually interesting and interesting content material, you may make a stronger impression in your viewers and foster higher relationships with them.

Repeated publicity to your model visuals and emblem by MMS messages is crucial for constructing model recognition. Research present that 91% of shoppers usually tend to buy from manufacturers that they acknowledge and belief. That is very true in cell communications, as messages that embrace your model visuals or identifiers are thought of extra reliable and genuine by recipients.

Elevated buyer expertise

In at the moment’s fast-paced digital world, clients have excessive expectations for personalised and visually interesting experiences. Utilizing MMS, you may create extra partaking and interactive experiences that may make it easier to join higher along with your clients. By incorporating multimedia content material like photographs, GIFs, and movies into your messages, you may encourage your clients to take motion and construct deeper relationships with them. 

As an illustration, when you run a journey company, you may ship an MMS that options a gorgeous picture of a seaside sundown to your clients, inspiring them to plan their subsequent seaside vacation. Equally, when you present occasion administration companies, you may ship a GIF of their favourite artist performing dwell on the town to advertise your occasion administration companies. The probabilities to get inventive and have interaction along with your clients by MMS are nearly limitless.

How MMS can be utilized to extend buyer engagement

There’s all kinds of alternatives relating to utilizing MMS to extend buyer engagement. The power to incorporate visually partaking content material lets you create extra thrilling promotions and gives by sharing eye-catching visuals when promoting gross sales, reductions, and different particular gives. The identical could be optimized when launching new merchandise by using photographs or GIFS to showcase the brand new product and generate pleasure amongst your buyers. 

Occasion invites could be given a brand new lease of life by creating and sharing visually interesting invites to a live performance, webinar, or workshop to drive viewers attendance. MMS can be used to spice up buyer assist by offering visible directions, demonstrations, and extra which can be utilized to troubleshoot and improve buyer satisfaction ranges.

MMS messages could be extremely personalised to particular person clients primarily based on their preferences, behaviors, and far more. The introduction of incorporating liquid (a templating language to create extremely personalised content material) to SMS and MMS for Dotdigital means you’re capable of incorporate a number of personalised fields.

This may be seamlessly previewed as every buyer so that you could be assured that your recipient will obtain a message extremely focused to them instantly. WinstonAI™ can be used that will help you set the tone on your MMS messages. 

Getting began with MMS

For now, MMS with Dotdigital is obtainable to companies with clients in america and Canada. To allow MMS in your Dotdigital account, contact your Buyer Success Supervisor, who will information you thru the setup course of. As soon as MMS has been activated in your account, you’ll see the SMS part in your left-hand navigation now reads SMS/MMS. 

In case you’re not a Dotdigital buyer but, you may request a demo of the platform.


MMS is a strong advertising and marketing device that allows you to improve your cell communication methods by offering visually interesting and interesting content material. By incorporating multimedia content material alongside textual content messages, MMS can enhance engagement ranges, enhance model notion, and drive greater conversion charges. With Dotdigital’s MMS capabilities, manufacturers can harness the facility of MMS to succeed in their audiences successfully and generate a formidable return on funding.


Please enter your comment!
Please enter your name here