Why is SMS the right addition to any advertising and marketing combine?


In case you’re studying this, you’re most likely one of many 5 billion folks world wide who ship and obtain SMS messages. With over half the world’s inhabitants utilizing the cell channel, it’s clear to see why companies love utilizing it of their advertising and marketing combine. 

With the precise buyer expertise and knowledge platform (CXDP), SMS turns into a flexible instrument serving to you obtain a myriad of targets and have interaction audiences throughout the globe, and throughout any business. So, how may SMS turn out to be the superhero in your advertising and marketing toolkit? 

Obtain your online business targets, one character at a time

SMS advertising and marketing messages are brief however highly effective, with some entrepreneurs seeing increased engagement when utilizing cell channels alongside electronic mail. Many shoppers say that SMS appears like a extra private channel, and because of this, sees common open charges of 98%. Along with your messaging being seen, you possibly can concentrate on driving the outcomes you need. We’ve seen the channel used to:

Propel gross sales and income

With spectacular open charges and a conversion price of 45%, you’ve received a a lot increased likelihood of getting your model in entrance of the precise folks. So whether or not you’re asserting a sale, showcasing new merchandise, or providing personalised reductions, SMS ensures your message lands proper the place it counts – within the fingers of your viewers. One Dotdigital buyer London Lash, earned a powerful £114K income from SMS within the first six months of their marketing campaign, with an ROI of seven:1.

Drive app downloads

Have an app that deserves extra consideration? Trying to deepen your clients’ cell experiences? SMS is the very best place so that you can encourage your viewers to obtain your app as a result of uninterrupted cell expertise. You’ll be able to ship brief app obtain hyperlinks with SMS or supply incentives, reminiscent of unique reductions for app purchases, seamlessly directing your viewers to the precise place with out them leaving their telephone.

Collect buyer suggestions

Wish to perceive your clients higher? Ship them a easy SMS survey. Quick and straightforward to finish, SMS surveys sometimes have a response price that’s 3X increased than conventional electronic mail surveys. Understanding your audiences’ wants and preferences has by no means been so easy, serving to you refine your buyer expertise. Ipsos, a Dotdigital buyer, made essentially the most of our Communications API and broadcast function to deal with suggestions from over half one million clients.

Common attraction: SMS in each business

SMS gives unmatched flexibility, making it a robust instrument that may be tailored to the precise wants of just about any business. Its ease of integration into current advertising and marketing methods makes it a universally interesting possibility. Right here’s a glimpse into how various industries leverage SMS for fulfillment:

Retail and ecommerce

  • Promotions and flash gross sales: Create a way of urgency and exclusivity with limited-time gives despatched on to clients’ telephones.
  • Deserted cart restoration: Gently nudge clients to finish their purchases with personalised reminders and particular offers.
  • Loyalty programs: Foster buyer engagement via factors updates, unique gives, and birthday greetings.


  • Two-factor authentication (2FA): Improve safety by sending one-time codes for logins and transactions on to clients’ telephones.
  • Fraud alerts: Notify clients instantly of suspicious exercise on their accounts, permitting for faster intervention.
  • Stability updates and cost reminders: Preserve clients knowledgeable about account exercise and upcoming cost deadlines.


  • Appointment reminders: Cut back no-shows and enhance affected person expertise with automated appointment confirmations and reminders.
  • Lab outcomes and prescription refills: Present sufferers with handy entry to vital info by way of safe textual content messages.
  • Public well being campaigns: Ship essential details about vaccinations, illness outbreaks, and preventative measures.

Hospitality and journey

  • Cell check-in and boarding passes: Streamline visitor arrival processes and remove the necessity for bodily tickets.
  • Resort promotions and upsells: Provide visitors unique reductions on upgrades or spa therapies throughout their keep for buyer satisfaction that beats the competitors each time.
  • Flight standing updates and journey ideas: Preserve passengers knowledgeable about delays, gate modifications, and priceless journey insights.


  • Emergency alerts and college closures: Ship vital info to oldsters and college students throughout unexpected circumstances.
  • Homework reminders and sophistication updates: Preserve college students and fogeys on observe with vital reminders and bulletins.
  • Guardian-teacher communication: Facilitate straightforward communication between lecturers and fogeys relating to pupil progress or upcoming conferences.

Non-profit and occasions

  • Fundraising campaigns: Allow handy donation choices by way of SMS, growing participation and boosting fundraising efforts. SMS outreach for nonprofits has proven to be extremely profitable, with Motion for Kids producing tons of in donations with only one SMS marketing campaign.
  • Occasion promotion and ticketing: Disseminate occasion particulars, generate pleasure, and permit for cell ticketing for a seamless expertise.
  • Volunteer recruitment and administration: Mobilize volunteers by sending updates, reminders, and expressing appreciation by way of textual content messages.

These are just some examples, and the probabilities are really countless. With its excessive open charges, conciseness, and affordability, SMS could be a game-changer for companies of all sizes and throughout all industries.

Go international: Attain billions with the precise CXDP

You already know that SMS is a world channel, which suggests it’s good for companies that wish to increase into new markets and demographics. Nevertheless, not each advertising and marketing automation platform helps SMS sending in a number of international locations. Be sure to select a platform that has international assist so you possibly can confidently join together with your viewers with out borders. 

Dotdigital empowers you to ship to 220+ international locations and territories and is able to scale with you. In case you’re already a Dotdigital buyer, speak to your Buyer Success Supervisor to get began at present.

In case you’re not a Dotdigital buyer but, you possibly can request a demo of the platform.

Add SMS to your advertising and marketing technique

SMS advertising and marketing empowers you to attach together with your viewers on a private stage, enhancing the shopper expertise with spectacular open charges and international attain. This versatile instrument cuts via the noise, providing a direct line to your clients’ pockets throughout industries. Leverage SMS advertising and marketing to drive gross sales, improve app downloads, collect suggestions, increase your market, and obtain a mess of targets – all via the facility of texting. Begin your journey to advertising and marketing success at present.


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