Why Strolling Useless Does not Desire a Marvel-Like Endgame


During the last 14 years, Strolling Useless chief content material officer Scott Gimple has constructed probably the most formidable franchises in TV, encompassing a number of tasks and spinoffs, together with the most recent entry, The Strolling Useless: The Ones Who Stay. And Gimple has made it clear that he doesn’t need issues to finish in a snap.

Through the TCA winter tour in February, Gimple talked about wanting the franchise’s universe to at some point have a crossover occasion. With Marvel’s 2019 movie Avengers: Endgame being probably the most profitable crossovers ever, ADWEEK just lately requested Gimple what he’d need from his personal hypothetical Strolling Useless: Endgame.

Gimple defined the franchise would take a unique strategy.

“Endgame was actually the top of a large period for Marvel, and I’m not trying to finish an period right here. I wish to maintain going,” Gimple informed ADWEEK. “[Walking Dead comic creator] Robert Kirkman pitched the zombie film that by no means ends. I don’t want this to finish.”

The Marvel Cinematic Universe is undoubtedly probably the most profitable leisure franchises ever; nevertheless, with its a long time of interlocking movies and tales, critics and viewers have complained that the MCU could be overwhelming, particularly for brand new followers.

In Gimple’s case, he’d need any Strolling Useless crossover to be accessible to all viewers.

“If we get to try this huge crossover, your enjoyment shouldn’t be depending on understanding the ins and outs of the final 14 years,” Gimple mentioned. “If you happen to do know them, I feel you’ll get one thing further. I simply wish to invite everyone to each leisure that we create.”

Carry on Strolling

If Gimple is main as much as a crossover occasion, he’s heading in the right direction with The Ones Who Stay.

The brand new six-episode sequence bringing Andrew Lincoln’s Rick Grimes and Danai Gurira’s Michonne again collectively for an epic zombie love story is already successful with viewers, delivering almost 3 million premiere night time viewers in Nielsen stay+3 scores, the most important premiere night time viewers for a brand new AMC sequence in six years.

With the rise in streaming and OTT, TV has drastically modified because the Rick Grimes-centered venture was initially introduced in 2018, even right down to the advertising and marketing.


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