Wieden+Kennedy’s Marketing campaign Tackles E-book Bans in Faculties

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E-book bans in American public faculties are on the rise, growing by 33% over the 2022-23 college yr in contrast with the earlier yr, in line with nonprofit PEN America. And variety, fairness and inclusion training is beneath assault—simply final month in Florida, the Board of Governors banned public funding of DEI packages throughout state universities.

A brand new marketing campaign from company Wieden+Kennedy New York and Brave Dialog World Basis highlights the hazards of such bans and censorship, notably to marginalized communities. “America Erased” goals to spark a motion defending college students’ freedom to find out about their nation’s full historical past.  

The undertaking contains three elements. A movie, directed by Omar Jones via manufacturing firm Riff Raff Movies, questions how a rustic that claims to worth liberty and bravado can erase voices akin to Dr. Martin Luther King and Ruby Bridges from lecture rooms and textbooks.

“When the land of the free censors the tales we train, we erase values we consider in,” the voiceover says. “With out these, we’re nothing however an America erased.”

Posters illustrate important historic moments with figures akin to Dr. King erased from the image. There’s additionally a web site, AmericaErased.us, with assets that assist folks get entangled, whether or not via buying a banned e book or becoming a member of a coalition to help mother and father and academics. 

America Erased
Posters erase important figures akin to Dr. Martin Luther King to underline the affect of bans.Wieden+Kennedy New York, Brave Dialog

Donovan Triplett, technique director at W+Ok New York, instructed ADWEEK the objective with “America Erased” is to shift the dialog from hot-button subjects akin to crucial race idea, which is usually the main target of this debate, to typically defending college students’ freedom to be taught. The marketing campaign targets “mother and father who fall someplace in the course of the dialog,” he defined. 

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