WordPress: How To Add Customized Content material After The First Publish On A WordPress Homepage


There are a number of strategic the reason why somebody would possibly need to add content material instantly after the primary publish on the house web page of a WordPress web site or weblog. Listed here are some examples:

  • Promoting: Companion with advert networks to show related advertisements after the primary publish. This could generate revenue whereas doubtlessly providing customized content material to readers.
  • Name-To-Motion: After presenting the primary publish, you could possibly use the house to insert a CTA to a related product, service, occasion, or supply associated to the publish’s content material. This may very well be accomplished by way of a banner, a textual content blurb, or perhaps a kind for subscribing to a publication.
  • Sponsored Content material: Companion with related manufacturers to showcase sponsored content material or product placements after the primary publish, producing revenue whereas providing curated suggestions.
  • Social Promotion: Use the house to encourage readers to share the primary publish on social media or comply with your social media channels. This may very well be by way of eye-catching buttons, a easy textual content reminder, or perhaps a contest or giveaway tied to sharing.
  • Consciousness: After the primary publish, you could possibly promote one other related web site part or the most recent information with participating content material or particular gives.
  • Associated Content material: Present hyperlinks or excerpts from different related posts in your weblog, making a curated studying expertise or encouraging readers to discover related subjects.
  • Skilled Insights: Embody a quote, bio, or quick interview with an knowledgeable associated to the primary publish’s theme, including credibility and depth to the subject. Characteristic feedback, opinions, or testimonials associated to the primary publish, including social proof and inspiring reader interplay.

How one can Add Customized Content material After the First Publish on a WordPress Homepage

This text will information you thru three efficient strategies to realize this, together with utilizing the features.php file, modifying the youngster theme’s web page template (house.php or index.php), and making modifications to the archive web page. We’ll present detailed instructions, code examples, and breakdowns for every answer.

1. Modifying features.php in Your Theme

The features.php file in your WordPress theme means that you can add customized features that have an effect on the habits of your web site. You possibly can insert content material after the primary publish utilizing WordPress API hooks and a counter.

Code Instance:

perform add_custom_content_after_first_post($publish) {
    static $counter = 0; // Initialize counter
    if (is_home() && $counter == 1) { // Test if on the homepage and after the primary publish
        echo '<div>Your customized content material right here</div>'; // Your customized content material
add_action('the_post', 'add_custom_content_after_first_post');


  • static $counter = 0;: This counter tracks the posts as they’re displayed.
  • if (is_home() && $counter == 1): Checks if the present web page is the homepage and the publish is the primary one (since counter increments earlier than the examine, 1 means after the primary publish).
  • add_action('the_post', ...): Hooks the customized perform into WordPress’s publish rendering course of.

2. Including or Modifying the Theme’s house.php Web page Template

A house.php file in your theme listing may be edited to insert customized content material instantly into the template. Should you don’t have a house.php web page, you possibly can copy your archive.php web page and rename the file house.php.

Code Instance:

if (have_posts()) : 
    whereas (have_posts()) : the_post();
        // Show the publish
        if ($wp_query->current_post == 0) {
            echo '<div>Your customized content material right here</div>'; // Insert customized content material after the primary publish


  • The loop checks if there are posts to show.
  • $wp_query->current_post == 0 identifies the primary publish.
  • Customized content material is echoed proper after the primary publish.

3. Modifying the Theme’s archive.php Web page Template

When coping with the archive.php web page in a WordPress theme and within the absence of a house.php file, the context by which you examine for the homepage (is_home()) or any particular situation modifications based mostly on what content material you are attempting to focus on along with your customization. The archive.php file shows an inventory of posts when viewing classes, tags, authors, or date-based archives. The is_home() conditional tag can examine if the question is for the weblog’s homepage, which shows the most recent posts.

Should you’re aiming so as to add customized content material after the primary publish on an archive web page, and there’s no house.php (otherwise you’re not particularly concentrating on the weblog posts index), the usage of is_home() may not be instantly relevant inside archive.php. As a substitute, you would possibly contemplate different conditional tags based mostly on the kind of archive web page you’re concentrating on, similar to is_category(), is_tag(), is_date(), and many others., if you wish to add content material to particular forms of archives conditionally.

In case your aim is so as to add content material particularly after the primary publish on the weblog posts index web page and your theme doesn’t have a house.php file, then you definitely would usually use index.php because the fallback for the weblog posts index. In such a case, utilizing is_home() would certainly be acceptable to make sure that your customized content material is simply added when viewing the primary weblog web page.

For Instance, in index.php or any generic template that may function the weblog posts index within the absence of house.php, you could possibly use:

if (have_posts()) : 
    whereas (have_posts()) : the_post();
        // Show the publish
        if ($wp_query->current_post == 0 && is_home()) {
            // Solely show customized content material on the homepage after the primary publish
            echo '<div>Your customized content material right here</div>';

On this snippet, is_home() ensures that the customized content material is simply added on the homepage, which is the weblog posts index web page in lots of WordPress configurations. This distinction is essential for making certain that customizations apply within the supposed contexts, particularly in themes the place template information serve a number of functions or in complicated setups with numerous forms of archives.

Recommendations on Bettering Engagement

Customized content material may be added after the primary publish in your WordPress web site’s homepage by way of numerous strategies, every with its distinctive software. Whether or not you like to hook into WordPress’s actions with features.php, instantly edit your theme’s template information, or use conditional tags inside The Loop, these options present flexibility and management over how your content material is offered. Bear in mind to all the time make these modifications in a toddler theme to protect your customizations throughout theme updates.

  • Stability and relevance: The content material added ought to be related to the primary publish and the general weblog theme. Don’t overwhelm readers with irrelevant advertisements or promotions.
  • Consumer expertise: Make sure the added content material doesn’t negatively influence web site loading pace or consumer expertise. Use clear design and keep away from intrusive components.
  • Transparency: Disclose sponsored content material or advertisements to take care of reader belief.

By strategically including content material after the primary publish, you possibly can have interaction your readers additional, promote particular actions, or generate extra revenue. Bear in mind to take action in a related, balanced manner that enhances the general consumer expertise (UX).


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